Target Markets - Ricoh MP C6000 Sales Manual

Target Markets
Target the General Office with print and scan ready SP versions
- Replace slow and unproductive colour machines
- Use B2C strategy to replace high volume B&W
Target Light Production with EFI version and professional finishing
- Compact and low cost alternative to colour 'heavy metal'
- Supplement or replace high speed black and white MFPs
Need Occasional
Application
Media
Colour Ratio
higher volumes
MP C6000/7500EFI
MP C6000/7500SP
MP C3500/4500E1
MP C3500/4500
MP C2500/3000E1
MP C20/25/3000 Main Target
MP C1500sp Main Target
lower volumes
General Office
With their high colour productivity, the Aficio
MP C6000 and MP C7500 can directly replace
high speed mono devices in the office, adding
colour without compromising
productivity. Excellent image quality means
that the machines can be used to produce
customer-facing material

Target Markets

General Office
General
Colour Colour Dedicated
E-mail, Web, Excel, Powerpoint
Copy Copy and
recycled colour copy
paper paper
<30% 30-70%
Main Target
Main Target
Main Target
Main Target
Secondary Target
office
like proposals,
Production
Colour Office
Application
Copy paper, colour copy
paper and thick paper paper, coated paper, wide
>70%
Main Target
Secondary Target
presentations and reports, whilst document
centre features like scan-to-email and high
speed fax mean the machines can be used to
streamline workflows. Aficio MP C6000SP and
MP C7500SP print and scan ready versions of
the product are likely to gain highest approval
in the general office environment.
Light Heavy
Production Production
CAD, Quark, Photoshop
Colour copy paper, thick
paper
>80%
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