Using Color Effectively - Xerox Fiery color server User Manual

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A-10 Desktop Color Primer
Some color printers are commonly referred to as continuous tone (contone) devices.
They do not use traditional halftone screen patterns and angles. Contone devices are
capable of varying the intensity of individual dots.
Even if your color printing is done exclusively on the Color Server, you will encounter
concepts from offset printing if you use high-end graphics applications. For example,
color controls in illustration applications, such as Illustrator, are geared toward
specifying color for offset printing using process and spot colors. Many applications
allow you to specify the screening used for each printing plate.

Using color effectively

The ability to print in color can greatly increase the effectiveness of your message,
whether you are printing a presentation or newsletter, or proofing an ad concept that
will later be printed on a press. Some potential benefits of using color include:
• Conveying information rapidly by using color cues
• Making use of the emotive aspects of different colors
• Increasing impact and message retention
Color can also be a source of distraction and discord if it is used poorly. This section
outlines some tips and concepts to consider as you approach designing color materials.