THE HISTORY
Since 1860, the company Guido Panerai & Figlio, suppliers to the Royal Italian
Navy, had been producing instruments of high precision and technological
sophistication. As a result, the name of Panerai has become indissolubly
linked with the marine environment, the measurement of time and space, and
the development of an elevated standard of quality and reliability, a
fundamental requirement of the equipment supplied to the military.
Panerai began to produce watches in 1938 with the Radiomir. This watch
made history through the heroic exploits of the commandos of the Italian Navy
who wore it on their wrists.
The Panerai Luminor quickly became a military legend, both on account of its
reliability and the originality of its design, and also because the total of a few
hundred units produced by Panerai became, together with the first Radiomirs,
rarities highly sought after by collectors.
In 1993 Officine Panerai offered its watches for the first time on the
international market, and the Luminor and Radiomir models rapidly became
the unquestioned leaders in the high quality sports watch sector.
Executed through its own manufacture, today's ranges consist of
technologically avant-garde, extremely reliable products. These watches
share the same criteria of craftsmanship as ever and they are tested to meet
ever more demanding requirements.
Panerai watches are distributed through a highly selective international
network of watch specialists as well as through the Panerai boutiques. The
addresses are available on our website www.panerai.com.
The Panerai boutique in Florence in the early 1900s.
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