Toyota 2013 Rav4 Owner's Manual page 252

Adjusting the settings
1
To adjust the fan speed, turn the fan speed control dial clockwise
(increase) or counterclockwise (decrease).
Turning the dial to "0" turns off the fan.
2
To adjust the temperature setting, turn the temperature control dial
clockwise (warm) or counterclockwise (cool).
If is not pressed, the system will blow ambient temperature air or
heated air.
3
To select the air outlets, set the air outlet selector dial to the desired
position.
The positions between the air outlet selections shown below can also be
selected for more delicate adjustment.
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5-1. Using the air conditioning system and defogger
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