Toyota 4Runner 2003 Operating Manual page 370

WE REALLY CARE ABOUT YOU
Toyota has made a special effort to encourage use of seat belts.
Toyota belts are:
D
Comfortable
D
Easy to use
D
Convenient
We encourage you to use your belts every time you drive.
U
'03 4Runner_U (L/O 0211)
PLEASE BUCKLE UP
2003 4RUNNER from Oct. '02 Prod. (OM35804U)