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2. Technical Explanation
2-1 Design
2-1-1 Design Concept
G Lens Conscious Design
G Slim & Compact Form
G New Character & Color
(1) Enabling both the lens advantages and a compact design
• The 22× lens is one of Canon's strong points.
• The lens body is highlighted by clearly differentiating it from the mechanical part with the shoulder line. At the same time, by
adopting a two-tone color scheme, the body is made to appear much slimmer, lower and more compact.
(2) Making its presence known with character and offering approachability as a starter model for the family
• By showing details with character that befits a starter model and by using colors in a new way, the camcorder will be presented
at storefronts and in graphic media as a highly individualistic item, and its strong presence as Canon's entry-level model will be
put forward.
2-1-2 Design Point
A clear separation between the lens body
and mechanism is created by the shoulder
line. By allowing the lens body to have a
distinct presence, attention will be drawn to
its high magnification capability.
The silver-colored mechanical
part makes the main unit ap-
pear compact due to the low
shoulder line.
By means of the two-tone color
scheme, the slim body appears
even slimmer when viewed
from the front.
Increasing the curvature of all the rounded areas
diminishes the appearance of bulging and pulls the
main body together, adding to the sense of com-
pactness.
MV750i E, MV730i E, MV700i E, MV700 E, MV690 E
GENERAL DESCRIPTION OF PRODUCT
Added character is given to the key
block, which is a feature of the series.
With their own distinct presence, the
keys are presented as appearing as at-
tractive as their illuminated counterparts.
11
The amount by which the view-
finder protrudes appears less
because of its masking coat.
The battery holder, which used
to be contained inside, has
been turned into a separate
unit.
The fact that the main body
looks shorter has been suc-
cessfully achieved.
A new pearly-silver color with
a texture that imparts both a
high-quality look and softness
is used.
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