Lincoln 1996 Continental Owner's Manual page 120

The controls to operate the power reclining front
seats are located on the inside of each front door.
The arrows on the panel show the direction of the
seat movement. To move the seat back, move the
switch in the desired direction.
The power reclining seat switch on the driver's
side
116
Power Lumbar Support
With this feature, you can position a lumbar
support pad in the seatback.
The seat controls for the lumbar support on the
driver's seat