Hasselblad H3D 31MPix User Manual page 4

Welcome to Hasselblad !
The H3D represents the forefront of medium format photography - both digital
and analogue. The unrivalled position is based on an accumulation of experi-
ence spanning more than fifty years. By using Hasselblad equipment you share
the decision made by of some of the world's best and most famous photogra-
phers. Congratulations on a wise choice!
The H3D is the world's first full-frame, large-sensor, medium-format DSLR cam-
era. The H3D has been developed around a brand new digital camera engine
producing increased lens performance and a new level of image sharpness. By
focusing solely on digital camera architecture, Hasselblad is able to offer pho-
tographers the full benefits of professional medium-format digital cameras as
well as the ease of use of the best 35mm DSLRs
The H3D delivers outstanding digital performance, taking full advantage of the
virtues of medium format photography. The result is flexibility for the profes-
sional photographer, including the freedom to choose between eye-level and
waist-level viewfinders, digitally APO corrected lenses, and on-the-fly classifica-
tion of images. It also offers the photographer the freedom to work with film
to allow shooting under extreme conditions, and Hasselblad's Natural Color
Solution delivers out-of-the-box image quality only achievable in a true digital
camera system.
The H system
The H system is the result of the most intensive technical development programme ever un-
dertaken by Hasselblad, the most prestigious medium-format camera manufacturer in the
world. It presents a list of features coloured by superlatives. What was once considered op-
tional is now integral, built around the three pillars of the Hasselblad reputation: Reliability,
Versatility and Interchangeability.
The list of features is long, varied and comprehensive. The list includes: automatic focus with
instant manual override, dot-matrix LCDs, rapid button and control wheel user interface,
integral grip, integral fill-flash, multi-mode exposure metering, TTL flash control, extremely
accurate electronic leaf shutter, flash sync at all shutter speeds to 1/800s, eyeline viewfinder
with 100% view, dot matrix viewfinder LCD, lithium or rechargeable battery options, shutter
speeds from 18 hours to 1/800s, user customization of functions, bracketing, interval timer,
rapid access user button, flash measure, integral diopter adjustment in viewfinder, zone sys-
tem capability, time-lapse photography, customized profiles and so on.
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