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Summary of Contents for Mazda GENUINE ACCESSORIES
- Page 1 M N A O A C C E S S O R Y O P E R A T I O N S GENUINE ACCESSORIES Packaging Guidelines...
- Page 2 Mazda Identification Standards Since 1998, the new brand symbol of Mazda captures the spirit of the company and its aspirations for the future. It became a preeminent mark of excellence worldwide.
- Page 3 To maintain the integrity of the corporate image, the logotype should never packaging products. be altered or misused. The Mazda logo was designed to stand alone and must not be used in conjunction with any other logo. Logotype with Brand Symbol Brand Symbol Colors Symbol Colors [ 4 color &...
- Page 4 Frutiger 75 Black as the basic font to unify Mazda accessories and packaging brand. This A B C D E F G H I J K L M N O P Q R S T U W X Y Z...
- Page 5 As a general rule, it is preferred to use a 4-color photo of the product for all accessories packaging, printed or fixed as a sticker (see guidelines and Consistency dictates that regardless of the type of packaging, all Mazda usage samples indicated in this manual). However, when there are 2-color...
- Page 6 ACCESSORIES & PACKAGING GUIDELINES Application Mazda Genuine Accessories packaging should maintain consistency in design. Elements such as product photography, solid or gradiated color areas, fonts and logos should maintain the same ratio and balance whether the application is a carton, poly-bag with a header card, tube or clamshell.
- Page 7 2-color: pms Process Blue + Black Shown with solids, no image use. given here. Mazda logo must print in Mazda blue and black. Placement is flush right above product name. Product name should dominate within the white area. Photo, gradient or solid area is divided by a ”, black band bleeds left/right.
- Page 8 ACCESSORIES & PACKAGING GUIDELINES SIDES: Follow two-thirds ratio of 4-c photo, and one-third clean white space at bottom. Product photo, use a 20% screen tint, overprints an area 100% black (minus ” shorter than product photo), the ” dividing band is pms 877C.
- Page 9 2-color: pms Process Blue + Black Shown with solids, no image use. FRONT: Mazda logo must print in Mazda blue and black. Placement is flush right above product name. Product name should dominate within the white area. Photo, gradient or solid and white area are divided by a ”, black band bleeds left/right.
- Page 10 ACCESSORIES & PACKAGING GUIDELINES TUBE SPECIFICATIONS FRONT: Mazda logo must print in Mazda blue (pms Process Blue) and black. Placement is flush right with product name in a clean, white area. Product name should dominate within white area. Use s pecified fonts.
- Page 11 FRONT: Gradient of 100% black + Mazda logo must print in Mazda blue and black. 100% pms Process Blue use. Placement is flush right above product name. Product name should dominate within the white area. Photo and white area are divided by a ”, black band bleeds left/right.
- Page 12 GUIDELINE GUIDELINE Section 3.4 Exemption: “Prepackaged products consisting of For Mazda accessories or other products sold to MdM dealers, replacement parts for vehicles, appliances or other durable to be sold to the retail consumer, the “General Labeling Standards” consumer goods are exempt from all the provisions of the Act...
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