Overview; System Structure; Figure 1-1 Shelf Edge Digital Signage System Structure - hanshow HS-AT2311 Product Manual

Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual

1 Overview

HS-AT2311 is the first-generation shelf edge digital signage independently developed
by Hanshow. With its high integration, HS-AT2311 meets the requirements for higher
performance, nice appearance, shelf match, appropriate space, and low power
consumption of shelf edge digital signage; thus providing users with better marketing
business experience.
HS-AT2311 can access the Internet by Wi-Fi connection in 2.4G/5G wireless frequency
band, or access 100M Ethernet by cable connection from a Type-C to RJ45 port,
performing data transmission and information interaction with the backend cloud server.
Equipped with a high-performance quad-core 64-bit ARM Cortex-A53 processor, and
integrated with multi-functional modules such as Wi-Fi, 100M-PHY, and Video Codec,
HS-AT2311 is Hanshow's multi-service product developed for digital shelf and
marketing services.

1.1 System structure

The shelf edge digital signage system consists of shelf edge digital signage, Wi-Fi, and
cloud data center (server). Shelf edge digital signage displays the data transmitted from
the data center server, such as advertising videos and ESL information. The system
structure is shown in Figure 1-1.

Figure 1-1 Shelf edge digital signage system structure

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