hanshow HS-AT3701 Product Manual

Hanshow shelf edge digital signage

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Hanshow Shelf Edge Digital Signage HS-
AT3701Product Manual
V1.0.0
HS-SIGNAGE-AT3701001
For more information, visit our website at:
http://www.hanshow.com

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Summary of Contents for hanshow HS-AT3701

  • Page 1 Hanshow Shelf Edge Digital Signage HS- AT3701Product Manual V1.0.0 HS-SIGNAGE-AT3701001 For more information, visit our website at: http://www.hanshow.com...
  • Page 2 Hanshow. Offenders will be liable for any and all damages caused by their offence hereof and will be subject to all remedies that Hanshow is entitled to seek under applicable laws.
  • Page 3 HS-AT3701. Thank you very much for shelf edge digital signage HS-AT3701. Please read this manual carefully before using the device, retain the manual for subsequent use or for the next owner. If the instructions contained in this manual are insufficient to resolve issues that occur during device operation or maintenance, please contact Hanshow Technical Customer Service Center (China: 400-0365-305;...
  • Page 4 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual This document provides engineers with necessary data and related guidelines. Users mustmaster the basic knowledge on communication, DSP, and ARM. This document is applicable to:  Testing engineers  Technical support engineers ...
  • Page 5 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual EXPLANATION OF TERMS Term Expanded form Description Local Area Network Local Area Network Liquid Crystal Display Liquid Crystal Display Radio Frequency Radio Frequency RS232 EIA-RS-232 EIA-RS-232 Universal Serial Bus Universal Serial Bus...
  • Page 6: Table Of Contents

    2.3 Nameplate ......................... 14 2.4 Appearance parameters .................... 17 3 Installation ..........................18 3.1 Description ........................ 18 3.2 Installation accessories ..................... 20 4 Operations ........................... 23 4.1 Network settings ......................23 4.1.1 Wi-Fi settings ....................24 Hanshow Copyright Reserved ©...
  • Page 7 Table of Contents 4.1.2 Ethernet settings ....................29 4.2 System upgrade ......................32 5 Activation ..........................34 6 Packing list ........................... 36 6.1 Packing diagram ....................... 36 6.2 Package contents ...................... 37 Hanshow Copyright Reserved ©...
  • Page 8: Overview

    HS-AT3701 can access the Internet by Wi-Fi connection in 2.4GHz/5GHz wireless frequency band, or access 100M Ethernet by cable connection from anRJ45 port, performing data transmission and information interaction with the backend cloud server.Equipped with a high-performance quad-core 64-bit ARM Cortex-A53...
  • Page 9: System Structure

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual 1.1 System structure The shelf edge digital signage system consists of shelf edge digital signage, Wi-Fi, and cloud data center (server). Shelf edge digital signage displays the data transmitted from the data center server, such as advertising videos and ESL information.
  • Page 10 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 1-1 Shelf edge digital signage system structure Hanshow Copyright Reserved ©...
  • Page 11: Performance

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual 1.2 Performance HS-AT3701 is an important component of Hanshow digital shelf and marketing system. As a terminal display device, it is responsible for displaying the data transmitted from the data center server. Connected with the digital marketing system through wireless network interface (Wi-Fi), HS-AT3701 establishes two-way 2.4GHz/5GHz wireless...
  • Page 12 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Name Description transmission. Supports online upgrade. Supports Wi-Fi 2.4GHz/5GHz communication ensure high data RF system transmission rate and improve channel utilization. Memory 1GB DDR4 + 8GB eMMC 2.4GHz/5GHz dual frequency, in accordance with IEEE 802.11ac/a/b/g/n...
  • Page 13: Functions

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Name Description Serial port In accordance with RS232 protocol, 4-pin connector External USB 3*USB (mouse extension, U disk upgrade) Ethernet port Standard 100M Ethernet RJ45 port Video format: MPEG-1,MPEG-2,MPEG-4,H.263,H.264,VC1,RV, and othervideo formats...
  • Page 14 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual  Price display  Promotion management  Advertising management  Advertising content management  Precision marketing  Split screen display  Multi-screen splicing  Scheduled distribution  Multiple content formats  12V safe voltage ...
  • Page 15: Hardware Features

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual 2 Hardware features This chapter describes specifications, physical interfaces, nameplate information, and appearance parameters of HS-AT3701. 2.1 Specifications Table 2-1 describes HS-AT3701 specifications. Table 2-1 HS-AT3701 specifications Power module Input voltage DC 12V/AC 110V-240V Maximum current DC 12V adapter, power current requirement>...
  • Page 16 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Other Overload/overheat protection Main configuration CPUfrequency 2.0GHz quad-core 64-bit high-performance Cortex-A53 processor Memory 1GB DDR4 + 8GB eMMC Operating system Android7.0 Wi-FiRF module (2.4GHz/5GHz module) Working frequency 2412~2462MHz, 5180~5320MHz & 5500~5700MHz & 5745~5805MHz...
  • Page 17 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Antenna 2-way omnidirectional off-boardantenna performance <-85dBm Ultra-high sensitivity Ethernet module Connection rate 10/100M(adaptive) Auto-negotiation Supported Polarity adaptation Supported DHCP Supported Voltage and current 2*USB 5Vvoltage, 0.5Acurrent; 1*USB 5V voltage, 2A current Transmission rate 480Mbps(USB2.0)
  • Page 18 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual consumption Maximum power 12V voltage, 5A current consumption Temperature Working temperature -10℃ ~ 50℃ Storage temperature -40℃ ~ 70℃ Display 36.3-inch HD shelf edge digital signage Resolution 1920*546 Viewable area 885.6mm (H) *252.1mm (V)
  • Page 19: Physical Interfaces

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Contrast 4000:1 Brightness 500nit 2.2 Physical interfaces HS-AT3701 physical interfaces are as shown in Figure 2-1. Figure 2-1 HS-AT3701 physical interfaces Hanshow Copyright Reserved ©...
  • Page 20 0.5A power supply capacity Standard USB 2.0 port, used to connect salve devices such as U 1*USB disk, 2A power supply capacity Used to connect DC power adapter. Hanshow provides standard 12V- Power port 5A adapter. Hanshow Copyright Reserved ©...
  • Page 21: Nameplate

    AC power port AC110V-240V input Right AC power switch Push-button switch to turn off/on AC power supply to the device Note: Be sure to use the cables provided by Hanshow. 2.3 Nameplate HS-AT3701 nameplate is as shown in Figure 2-2.
  • Page 22 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 2-2 HS-AT3701 nameplate Hanshow Copyright Reserved ©...
  • Page 23 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Table 2-3 describes the information on HS-AT3701 nameplate. Table 2-3 HS-AT3701nameplate information Area Description NAME: Product category Upper-left gray box MODEL: Unique model name in Hanshow area RATING: Rated voltage and current...
  • Page 24: Appearance Parameters

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Area Description Lower-left green box Shows the unique serial number (SN) of product production. area 2.4 Appearance parameters Table 2-4 describes HS-AT3701 appearance parameters. Table 2-4 HS-AT3701 appearance parameters Name Description Frame...
  • Page 25: Installation

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual 3 Installation This chapter introduces HS-AT3701 installation and required accessories. 3.1 Description HS-AT3701 needs to be installed on the top of shelf endcap for better effects of visual playback and marketing campaign, as shown in Figure 3-1.
  • Page 26 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Hanshow Copyright Reserved ©...
  • Page 27: Installation Accessories

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 3-1 HS-AT3701installation Note:  It’s recommended to leave at least 1 meter of free space in front of the display screen, in order that customers can have better experience on watching screen content.
  • Page 28 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 3-2HS-AT3701 standard installation accessories It’s recommended to use hanging installation method, as shown in Figure 3-3. Hanshow Copyright Reserved ©...
  • Page 29 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 3-3 HS-AT3701 assembly diagram Note: For information of detailed installation instructions and other installation methods, see Hanshow Shelf Edge Digital Signage HS-AT3701 Installation Manual. Hanshow Copyright Reserved ©...
  • Page 30: Operations

    4.1 Network settings HS-AT3701currently only supports direct operation of the device for network settings. HS-AT3701 support both Wi-Fi and Ethernet connections. You can configure network environment according to actual use scenarios. 1. On the device’s system desktop, tap Settings to open the Settings page, as...
  • Page 31: Wi-Fisettings

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 4-1Network settings selection page 2. Select Wi-Fi or Ethernetaccordingto your network requirements. 4.1.1 Wi-Fisettings Follow the steps below to configure Wi-Fi network connection: 1. Tap Wi-Fi to open the wireless network settings page.
  • Page 32 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 4-2 Turn on wireless network connection 3. Tap the access point you want to connect. The setting page for the selected wireless network opens. 4. If static IP setting is not required, enter the wireless network password directly, and then tap the Complete button on the soft keyboard.
  • Page 33 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 4-3 Enter wireless network password If dynamic IP setting or other network setting is required, on the password input page, swipe down the page, and then tap Advanced options, as shown in Figure 4-4.
  • Page 34 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 4-4 Tap Advanced options to set static IP The bottom of the pageshows configuration options for the wireless network. Table describes configuration details. Table 4-1Wireless network static IP configuration options Configuration item...
  • Page 35 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Configuration item Description Proxy server port number, can be set when the proxy is configured Proxy server port manually. Domain names that do not use proxy.The domain names configured Do not use proxy for here will not make network interactions through the proxy server.
  • Page 36: Ethernet Settings

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Configuration item Description Domain name servers, including DNS1 and DNS2. DNS1 is the primary DNS server. Only when DNS1 cannot find IP addresses corresponding to domain names or when DNS1 is unavailable, can DNS2 configuration take effect.
  • Page 37 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual 1. Tap Ethernet to open the Ethernet settings page. 2. On the upper-right corner of the page, tap the switch to turn on the Ethernet connection function. Ethernet settings also support DHCPand static IP settings, as...
  • Page 38 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual 3. Select DHCP or Static IP. If Static IP is selected, the bottom of the page shows some configuration items, as shown in Table 4-2. Table 4-2Ethernet static IP configuration options Configuration item...
  • Page 39: System Upgrade

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Note:After the manual configuration is complete, the system saves the configuration parameters. When switching between manual and automatic settings, the configuration does not need to be re-configured. 4.2 System upgrade HS-AT3701supports two upgrade methods: ...
  • Page 40 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Note: Do not cut off power supply during the upgrade process. Power cut can damage the system. Hanshow Copyright Reserved ©...
  • Page 41: Activation

    2. To use a power adapter for power supply, make sure to use a standard 12V power adapter, and the current capacity is at least 5A 3. After power-on, the backlight of HS-AT3701 display is on, and the system starts to start.
  • Page 42 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual the connection status and periodically reconnects until the connection is successful. Otherwise, “!” is displayed. Note:To use 2.4GHz Wi-Fi, it’s recommended to set 2.4GHz channel to 1, 6, or 11. Hanshow Copyright Reserved ©...
  • Page 43: Packing List

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual 6 Packing list This chapter introduces the packing diagram and contents of HS-AT3701. 6.1 Packing diagram Figure 6-1 shows the packing of HS-AT3701. Hanshow Copyright Reserved ©...
  • Page 44: Package Contents

    Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual Figure 6-1 HS-AT3701 packing diagram 6.2 Package contents HS-AT3701 package contains:  4 shelf edge digital signage HS-AT3701  Two polyethylene foamcaps Hanshow Copyright Reserved ©...
  • Page 45 Hanshow Shelf Edge Digital Signage HS-AT3701 Product Manual  Two polyethylene foam trays  Four plastic packaging bags  One certificate Hanshow Copyright Reserved ©...
  • Page 46 FCC Statement This equipment has been tested and found to comply with the limits for a Class B digital device, pursuant to Part 15 of the FCC Rules. These limits are designed to provide reasonable protection against harmful interference in a residential installation. This equipment generates uses and can radiate radio frequency energy and, if not installed and used in accordance with the instructions, may cause harmful interference to radio communications.

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