Table of Contents
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d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
d-Color MF2001 / d-Color MF2501
d-Copia 253MF / d-Copia 303MF
Standard Functionality
Optional Functionality
Standard Functionality
Optional Functionality
Olivetti
and
Sales Guide
Models
d-Color MF2001
Type
A3 Mono / Colour MFP
Speed
20 ppm
Print / Copy / Scan / ADF / Duplex /
Host USB / Job Separator
Staple Finishing / Fax /
Authentication Card
Target
Office Workgroup
Models
d-Copia 253MF
Type
A3 Mono MFP
Speed
25 ppm
Print / Copy / Scan / ADF / Duplex /
Host USB / Job Separator
Staple Finishing / Fax /
Authentication Card
Target
Office Workgroup
Olivetti d-Color MF2001 / MF2501 and d-Copia 253MF / 303MFSales Guide v1.0
d-Color MF2501
A3 Mono / Colour MFP
25 ppm
Print / Copy / Scan / ADF / Duplex /
Host USB / Job Separator
Staple Finishing / Fax /
Authentication Card
Office Workgroup
d-Copia 303MF
A3 Mono MFP
30 ppm
Print / Copy / Scan / ADF / Duplex /
Host USB / Job Separator
Staple Finishing / Fax /
Authentication Card
Office Workgroup
Product Marketing – May 2011
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Table of Contents
Related Manuals for Olivetti d-Color MF2501
Summary of Contents for Olivetti d-Color MF2501
- Page 1 Host USB / Job Separator Optional Functionality Staple Finishing / Fax / Staple Finishing / Fax / Authentication Card Authentication Card Target Office Workgroup Office Workgroup Olivetti d-Color MF2001 / MF2501 and d-Copia 253MF / 303MFSales Guide v1.0 Product Marketing – May 2011...
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Page 2: Table Of Contents
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Table of Contents 1. Product Introduction 1.1. Product Introduction 1.2. Product Concept 1.3. Product Positioning 1.4. Product Design 1.5. Product Series Comparison 1.6. Product Configuration 1.7. Market Trends 2. Easy 2.1. Easy Selling 2.1.1. - Page 3 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.4.6. Authentication with MFP 2.4.7. Smart Features for the Workplace 3. Competition 3.1. d-Copia 253MF vs Canon Image Runner 2525 3.2. d-Copia 253MF vs HP LaserJet M5025 MFP 3.3. d-Copia 253MF vs Ricoh Aficio MP 2500SPF 3.4.
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Page 4: Product Introduction
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Product Introduction Olivetti introduces a range of entry-level A3 MFPs d-Color MF2001, d-Color MF2501, d-Copia 253MF and d-Copia 303MF The Olivetti is a brand new range of A3 MFPs designed to capture new markets and replace competitive devices, by offering exceptional ease of operation and simple maintenance. -
Page 5: Product Concept
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Product Concept - Easy Selling Easy - Easy Installation - Easy Maintenance - Easy Operation Compact and user friendly Suitable for small-office and the small-to-medium sized business with low-to- medium printing volumes Competitive prices to attract customers with a limited budget for the initial purchase of the main unit and options Simplified hardware design to enhance installation and maintenance –... -
Page 6: Product Positioning
A3 MFP customers in small to medium sized business opportunities: Internal Positioning – d-Color MF2001 / d-Color MF2501 Internal / External Positioning – d-Copia 253MF / d-Copia 303MF Internal and confidential publication not to be reproduced without authorisation... -
Page 7: Product Design
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Product Design In Harmony with the Environment d-Color MF2001, d-Color MF2501, The compact and stylish design of the brand new d-Copia 253MF and d-Copia 303MF will fit into any office environment: With a full-colour touch display for intuitive ease of operation as standard (see Section 2.4.1 for more detail). -
Page 8: Product Series Comparison
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Product Series Comparison Internal and confidential publication not to be reproduced without authorisation... - Page 9 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Product Series Comparison cont… Internal and confidential publication not to be reproduced without authorisation...
- Page 10 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Product Series Comparison cont… Internal and confidential publication not to be reproduced without authorisation...
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Page 11: Product Configuration
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Product Configuration Internal and confidential publication not to be reproduced without authorisation... - Page 12 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Additional Configuration Information for d-Copia 253MF / d-Copia 303MF Basic units Code Notes d-Copia 253MF, A3 Mono MFP 25 cpm B8552 Standard reverse (ADF / Auto Duplex / Job Separator) document processor with d-Copia 303MF, A3 Mono MFP 30 cpm B8553 50 pages capacity...
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Page 13: Market Trends
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Market Trends Western European Flatbed Digital MFP Market – A4 vs A3 (units & ASP) WESTERN EUROPE Digital Colour MFP (Unit Shipments, Average Selling Price) 2.400 8.000 2.100 7.000 1.800 6.000 1.500 5.000 1.200 4.000 3.000... - Page 14 Customers are – creating important opportunities for the placement of both the d-Color MF2001 and d-Color MF2501 A4 MFPs and A3 MFPs are jointly operated and managed; and the differentiation between the printer and MFP markets is getting smaller. Both...
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Page 15: Easy Selling
Network print, copy, colour scanner (also with d-Copia 253MF / d-Copia 303MF), optional fax Print / copy speed up to 25 ppm (d-Color MF2501 / d-Copia 253MF) and 30 ppm (d-Copia 303MF) Standard reverse ADF (Document Processor) with 50 pages capacity... -
Page 16: Value Proposition
Value Proposition 1: Easy to Purchase Instead of the TCS ( Total Cost of Service ) value concept for MFPs that has existed until d-Color MF2001 d-Color MF2501 now, the new change to a real TCO ( Total Cost of Ownership ) value concept and offer a low hardware cost that is directed to the customer - This is the “Easy to Purchase”... -
Page 17: Target Customers
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.1.3 Target Customers Primary Target Small offices (as main communication MFP) Businesses who mainly use the mono output function of MFP’s Business who mainly use the printing function Secondary Target Medium sized offices installed as local MFP The innovative product concept behind the new series allows these models to be offered at a very competitive pricing level in comparison to the traditional A3 mono MFP, a factor that will attract all those customers demanding for a low initial investment as a... -
Page 18: Easy Installation
10% less than that of the Ricoh, making it possible to free up more office space. Footprint Manufacturer Model Width Depth Olivetti 348,100 d-Color MF2001/MF2501 Kyocera Mita TASKalfa 250ci 411,400 Canon iR C2525... -
Page 19: Finisher Installation
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.2.3 Finisher Installation The procedure to install the finisher is also extremely simple; again, it does not require any dedicated or specialist tool! Internal and confidential publication not to be reproduced without authorisation... -
Page 20: Easy Set-Up Wizard
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.2.4 Easy Set-up Wizard After installing the device, the Setup Wizard starts after the power is turned on, making the set-up process easy to understand. This display is simple so it is easy to complete the set-up even if the user has little IT knowledge. - Page 21 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide If the Auto(DHCP) is selected, the user can skip steps 9 to 12 Internal and confidential publication not to be reproduced without authorisation...
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Page 22: Easy Maintenance
Easy Maintenance 2.3.1 Simplified Maintenance The new series are the first Olivetti A3 MFPs to introduce the CRU (Customer Replacement Unit) design concept, a safe tested procedure that enables the replacement of parts in any order without specific tools. Thanks to the CRU design concept, the time taken for maintenance procedures is drastically reduced. -
Page 23: How To Change The Cru
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.3.2 How to change the CRU With the new series, thanks to the CRU design, removing the drum can be done in only 6 steps as shown below, and, because it is CRU design, no tools are required. New colour series No tools required! Remove in 6 steps without having to... -
Page 24: How To Change Toner
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.3.3 How to change the Toner With the new colour series, the toner locking method is automatic, so changing the toner is really easy and just 3 steps are needed. 2.3.4 Mono Print Function when Colour Toner is exhausted The Monochrome Print Function is a function that can be used to continue What is Monochrome Print Function? to create output in monochrome in the case that the colour toner... -
Page 25: Improved Paper Handling
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.3.5 Improved Paper Handling Dependable paper delivery is achieved by simplifying and reducing the curving within the Paper Pass Line. The Paper Drawer is equipped with an internal paper stack adjuster for better paper pickup. - Page 26 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide A few checks are enough to reach and remove possible mis-feeds through the whole paper path. Internal and confidential publication not to be reproduced without authorisation...
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Page 27: Easy Operation
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Easy Operation 2.4.1 Colour Touch Panel With a 4.3 inch Colour Touch Panel, this series is equipped in order to deliver ease-of- use to the customer. The Colour Touch Panel uses large Icons and slide-in animations making the operation simple. -
Page 28: Colour Adjustment
Using the Background Reduction Function, unwanted reverse (ghost) images that often appear when copying lighter paper that is printed on both sides can be reduced. *For the d-Color MF2001 and d-Color MF2501 only. Internal and confidential publication not to be reproduced without authorisation... -
Page 29: Job Seperator
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.4.3 Job Separator The new series is equipped with a Job Separator as standard, to support the management of documents in shared office environments. The Job Separator is equipped as standard! 2.4.4 Network Security The new series integrate some of most advanced industry-standard protocols for increasing efficiency in a secure network environment. -
Page 30: Authentication With Card Reader
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 2.4.5 Authentication with Card Reader The new series are the first models (OEM Kyocera) to offer the possibility to access their functionality through authentication via USB card reader (ELATEC). The authentication through card is available as an embedded feature that can be activated with a suitable kit that is bundled with the optional card reader. -
Page 31: Smart Features For The Workplace
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide High Security Log-in Log-in with both User Name and Password Log-in with Authentication Card (option) 100 Accounts Restriction to print / copy in colour is possible My Page Combining individual user authentication, users can customise their own operation panel settings Custom functions Default Language... - Page 32 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Help Key The new Colour Touch Panel, helps make operations simple and easy to understand, and a soft “Help” button is displayed for all screens. This makes it possible for users to easily operate the machine without reading the operation manual. Internal and confidential publication not to be reproduced without authorisation...
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Page 33: Competition
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Competition For a complete analysis for the d-Color MF2001 d-Color MF2501, please refer to the seperate spreadsheet database available from your Regional Sales Manager. d-Copia 253MF d-Copia 303MF The following pages compare the vs the competition. -
Page 34: D-Copia 253Mf Vs Canon Image Runner 2525
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 253MF vs Canon Image Runner 2525 Brand Olivetti Canon Model d-Copia 253MF imageRUNNER 2525 Multifunctionality d-Copia 253MF imageRUNNER 2525 Standard Standard Copier Standard Standard Printer Optional Optional Standard Standard Scan To Email... -
Page 35: D-Copia 253Mf Vs Hp Laserjet M5025 Mfp
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 253MF vs HP Laserjet M5025 MFP Brand Olivetti Hewlett Packard Model d-Copia 253MF LaserJet M5025 MFP Multifunctionality d-Copia 253MF LaserJet M5025 MFP Copier Standard Standard Printer Standard Standard Optional Optional Scan To Email... -
Page 36: D-Copia 253Mf Vs Ricoh Aficio Mp 2500Spf
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 253MF vs Ricoh Aficio MP 2500SPF Brand Olivetti Ricoh Model d-Copia 253MF Aficio MP 2500SPF Multifunctionality d-Copia 253MF Aficio MP 2500SPF Copier Standard Standard Printer Standard Standard Optional Standard Scan To Email... -
Page 37: D-Copia 253Mf Vs Sharp Mx-M 260
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 253MF vs Sharp MX-M 260 Brand Olivetti Sharp Model d-Copia 253MF MX-M260 Multifunctionality d-Copia 253MF MX-M260 Copier Standard Printer Standard Optional Optional Scan To Email Standard Scan To File (via FTP) Standard... -
Page 38: D-Copia 253Mf Vs Xerox Workcentre 5225A
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 253MF vs Xerox WorkCentre 5225A Brand Olivetti Xerox Model d-Copia 253MF WorkCentre 5225A Copier/Printer/Scanner Multifunctionality d-Copia 253MF WorkCentre 5225A Copier/Printer/Scanner Copier Standard Standard Printer Standard Standard Optional Optional Scan To Email Standard... -
Page 39: D-Copia 303Mf Vs Canon Image Runner 2530
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 303MF vs Canon Image Runner 2530 Brand Olivetti Canon Model d-Copia 303MF imageRUNNER 2530 Multifunctionality d-Copia 303MF imageRUNNER 2530 Copier Standard Standard Printer Standard Standard Optional Optional Scan To Email Standard Standard... -
Page 40: D-Copia 303Mf Vs Konica Minolta Bizhub 282
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 303MF vs Konica Minolta bizhub 282 Brand Olivetti Konica Minolta Model d-Copia 303MF bizhub 282 Multifunctionality d-Copia 303MF bizhub 282 Copier Standard Standard Printer Standard Standard Optional Optional Scan To Email Standard... -
Page 41: D-Copia 303Mf Vs Ricoh Aficio Mp 2851
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 303MF vs Ricoh Aficio MP 2851 Brand Olivetti Ricoh Model d-Copia 303MF Aficio MP 2851 Multifunctionality d-Copia 303MF Aficio MP 2851 Copier Standard Standard Printer Standard Standard Optional Optional Scan To Email... -
Page 42: D-Copia 303Mf Vs Sharp Mx-M283N
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide d-Copia 303MF vs Sharp MX-M283N Brand Olivetti Sharp Model d-Copia 303MF MX-M283N Multifunctionality d-Copia 303MF MX-M283N Copier Standard Standard Printer Standard Standard Optional Scan To Email Standard Standard Scan To File (via FTP) -
Page 43: D-Copia 303Mf Vs Xerox Workcentre 5230A
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide 3.10 d-Copia 303MF vs Xerox WorkCentre 5230A Brand Olivetti Xerox Model d-Copia 303MF WorkCentre 5230A Copier/Printer/Scanner Multifunctionality d-Copia 303MF WorkCentre 5230A Copier/Printer/Scanner Copier Standard Standard Printer Standard Standard Optional Optional Scan To Email... -
Page 44: What's Shipped With The D-Color Mf2001 / Mf2501
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide What’s shipped with the d-Color MF2001 / MF2501? The content of the main unit carton box includes the following: Basic unit d-Color MF2001 or d-Color MF2501; Job separator; Document feeder; Power cord; Control panel labels in 8 languages (Italian, English, German, Dutch, French, Spanish, Portuguese, Russian);... -
Page 45: What's Shipped With The D-Copia 253Mf / 303Mf
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide What’s shipped with the d-Copia 253MF / 303MF? Basic unit d-Copia 253MF or d-Copia 303MF; Job separator; Document feeder; Power cord; Control panel labels in 8 languages (Italian, English, German, Dutch, French, Spanish, Portuguese, Russian); Product Library &... - Page 46 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide User documentation PDF format Operation Guide in 21 languages AR, CS, DA ,DE, EL, EN, ES, FI ,FR, HE, HU ,IT, NL, NO, PL, PT-P, PT-BR, RO, RU, SV, TR. Fax System U Operation Guide in 5 languages DE, EN, ES, FR, IT Embedded Web Server Operation Guide Card Authentication Kit (B) Operation Guide Network Tool for Direct Printing Operation Guide...
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Page 47: Consumables For The D-Color Mf2001 / Mf2501
d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Consumables for the the d-Color MF2001 / MF2501 TK-895(K) B0990 Black Toner Kit for d-Color MF2001/MF2501. Yield of 12,000 pages (ISO/IEC 19798) B0991 TK-895(C) Cyan Toner Kit for d-Color MF2001/MF2501. Yield of 6,000 pages (ISO/IEC 19798) TK-895(M) B0992 Magenta Toner Kit for d-Color MF2001/MF2501. -
Page 48: Awards
MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Awards At Olivetti, we take our responsibility for protecting the environment very seriously. That’s why we’re constantly working to reduce the devices’ environmental footprint whilst improving their efficiency. Like all our other future-friendly office equipment, the new series were built to ensure minimum environmental impact during every stage of its life-cycle. - Page 49 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide Internal and confidential publication not to be reproduced without authorisation...
- Page 50 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide This page is intentionally blank Internal and confidential publication not to be reproduced without authorisation...
- Page 51 d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide This page is intentionally blank Internal and confidential publication not to be reproduced without authorisation...
- Page 52 All information relating to specification and accessories is subject to change without notice. Olivetti does not guarantee that any specifications mentioned will be error free. WPS-May 2011 Internal and confidential publication not to be reproduced without authorisation...