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Wireless KIRK 5000 Handset series March, 2009...
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Content Putting it all in perspective • Handset decision as part of total decision • KIRK Handset portfolio A short technical run through Competitive positioning KIRK 5000 Handset series as platform for growth • Enduser value proposition • Value proposition for distributors/resellers Call to action 3/24/2010...
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Putting it all in Perspective - Basic Technology Components Telephony Interfaces Application Interface Wireless Infrastructure Middleware Wireless Devices On-Premises Applications Nurse Call, Patient Monitoring, Paging, Location Services, Voice Recognition, Alarms, etc. 3/24/2010...
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Technical Run Through of KIRK 5000 Series Main features User interface – KIRK 5020 and KIRK 5040 • Navigational principles • User interface with icons with text menu 3/24/2010...
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Main Features Core Values KIRK 5020 KIRK 5040 •Design for easy grip •Design for easy grip Workplace ergonomics •Handsfree usage due to head set •Handsfree usage due to head set •Designed to last at least 5 years •Designed to last at least 5 years High durability •Low return rates •Low return rates...
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User interface – KIRK 5020 and KIRK 5040 Navigational principles User interface with both icons and text 3/24/2010...
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Navigational Principles Right softkey: Shortcuts Left softkey: Menu Edits shortcuts • Phonebook Quick access to • Call Register preferred, personal • Messages functions that are often • used Status • Left key: Settings Call list Quick access to outgoing Up key: •...
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User Interface – KIRK 5020 and KIRK 5040 Usage and learning has been simplified with icons • Receiving call • Missed call • Keys locked • Microphone muted • Loudspeaker silenced 3/24/2010...
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Competitive Positioning Specialized handset types • Vertical specific handset types, example: man down in correctional institutions (aka prisons) • Specific approvals: IP 5x, IP6x, ATEX General purpose handsets • Entry level, low cost • Mid range level • High end / Executive style, feature rich 3/24/2010...
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A platform for Growth A strong value proposition vis a vis end users KIRK 5000 Handset series strengthens competitive position of distributor/reseller KIRK 5000 Handset series provides a better base for increased sales and earnings 3/24/2010...
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End User Value Proposition... High durability makes Total Cost of Ownership competitive through life cycle Higher end user satisfaction due to ease of use Higher end user experience from look and feel Feature richness helps protecting investment and reduce risk of purchasing wrong equipment 3/24/2010...
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What the KIRK 5000 Series can do for You... Enjoy selling a product you can be proud of! • Stylish, Enterprise grade quality, User centric design process Convincing quality reduce customer complaints • Low return rates Complements distributor/ reseller product portfolio •...
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So now... Try before you buy! • Try comparing KIRK 5000 Handset series with other mid-range and highend handsets • ’Give the customer a phone in the hand and he’ll feel the difference’ Order demo-equipment 3/24/2010...
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