A Family Company Of - Bertazzoni PM360IGX Brochure

A family company
of quality
and innovation
it all started in the late 19 th century when In 1953, the Bertazzonis' first gas
francesco Bertazzoni, founder of the
tabletop units were introduced. The
dynasty, saw wood burning stoves arrive first gas stoves began production in
in his home town of guastalla brought
1955, further perfected in 1958 with
by austrian trainmen on the railroad that the addition of an oven. The company
connected with the industrial centers of
continued to prosper throughout the
the north. 1950s and in 1959-60 when the first
overseas sales where made.
Then as now, Emilia-Romagna was
the heartland of Italian food, and these Overseas markets expanded and
wood-burning stoves set Francesco to Bertazzoni started selling in North
thinking. So some years later he and his America in 2005. Today our cooking
son Antonio decided to make their own appliances are exported to 60 countries
stoves like the ones they had seen – just around the world selling at the top
end of the market through a quality
for local use and to begin with, and in
very small quantities. They were soon a dealer network.
success and before long the Bertazzoni
name become known across Italy. Production in large modern plants has
doubled since 1998. Bertazzoni uses
The family built their first factory in advanced manufacturing techniques
1909, and expanded again in the 1920s adopted from the auto industry. These
making cooking stoves on a much larger involve minimal stocks, streamlined
scale. After the upheavals in Europe flows, and reduced lead times.
during the 30s and 40s, opportunities
opened up in the 1950s, with the With product differentiation and
discovery of oil and gas in the Po River specialisation, the business strategy
Basin, which brought new wealth to the has evolved to match the market
expectations for higher performance
economy of the region.
cooking appliances. With new models
added regularly there will always
be a Bertazzoni to set the style of
modern cooking.
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a promotional poster from 1922.
This luxury nickel plated model
was made using production
principles learned by napleone
Bertazzoni while working with
fiat in Turin.
paolo Bertazzoni, right, head
of the family company, in the
guastalla factory.
running Head
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