Table of Contents
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Consumer products
Manufacturing, industrial, retail, wholesale, consumer electronics
Catalogues
Typical vertical application name
Decision making role
Key benefits of digital colour printing
Promotional materials
Typical vertical application name
DocuColor 2000 series design guide
7 - 6
• Product
• Parts
• Channel
• Marketing
• Catalogue sales
• Advertising
• Speed up turnaround time
• Reduce inventory/obsolescence
• Improve response with targeted marketing
based on buying preferences
• Point of sale
• Flyers
• Sell sheets
• Danglers
• Specifications
• Brochures
• Plan-o-grams
• Price sheets
• CD jewel case inserts
• Video case inserts
• Sale campaigns
• Coupons
• Notices
• Counter cards
• Event notices
• Mock up packaging
• Test marketing
• Labels
• Postcards
• Exhibition brochures
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Table of Contents
