Xerox 2000 Owner's Manual page 85

applications by industry
Decision making role
Key benefits of digital colour printing
Newsletters
Typical vertical application name
Decision making role
Key benefits of digital colour printing
• Marketing
• Advertising
• Graphic arts/creative services
• Public relations
• Increase sales
• Grow profits
• Build brand identity/recognition
• Provide ability to change to demographic and
economic markets
• Improve response with targeted marketing
based on buying preferences
• Facilitate micro-marketing
• Build customer loyalty
• Accelerate competitive response
• Reduce inventory/obsolescence
• Lower short run costs
• Provide multi-lingual material to improve
response
• Provide stock flexibility
• Ease registration requirements
• Direct sales channel
• Human resource
• Distributor/OEM
• Shareholder
• Technical bulletins
• Marketing
• Human resources
• Employee services
• CEO
• Engineering
• Organise and classify information
• Accelerate competitive response
• Reduce costs/contain costs
• Improve quality
7 - 7