AT&T U-Verse Manual page 27

see on non-AT&T sites. For example, if you see an ad from us on a non-AT&T sports-related website, you may
later receive an ad for sporting equipment delivered by us on a different website. This is called Online
Behavioral Advertising, which is a type of Relevant Advertising.
2. Do you use my information for other types of Relevant Advertising?
Yes. We may also use information we get through your use of our products and services, from our advertising
partners, and information like your age and gender to deliver Relevant Advertising that is not Online Behavioral
Advertising. We combine your anonymous information with that of other users into aggregate "audience
segments. " These segments are based on particular interests and/or factual characteristics that everyone in
that audience segment is likely to share. We might use that information to send you advertisements that are
relevant to those interests or characteristics.
We are careful to only use non-personally identifiable information to create Relevant Advertising with aggregate
audience segments that are large enough that you can't be identified individually.
3. Do you use the location of my device for advertising purposes?
Yes. We use information about the locations you visit in order to create combined wireless location interest
characteristics that can be used to provide Relevant Advertising to you and others like you.
Location characteristics are types of locations - like "movie theaters. " People who live in a particular geographic
area (a city, ZIP-code or ZIP+ 4 code, for example) might appear to have a high interest in movies, thanks to
collective information that shows wireless devices from that area are often located in the vicinity of movie theaters.
We might create a "movies characteristic" for that area, and deliver movie ads to the people who live there.
We may associate your wireless device with a particular geographic area, such as a city, ZIP-code, or ZIP + 4 code,
based on your billing address or the cell towers you connect with most frequently.
In addition to other privacy protections, the process we use to create our audience segment includes a
requirement that the ZIP + 4 or other geographic area to which a wireless location is assigned must contain a
minimum of 25 households. ZIP + 4 codes with less than 25 households are combined with other ZIP + 4 codes
to satisfy this requirement.
4. What's in it for me?
Just like the name says, you get advertising that's more relevant to your interests. For example, if a particular
audience segment, like adults between the ages of 21 and 25 with a certain income range, has demonstrated
a greater interest in movies than other segments, we might send them a movie ad for a movie geared toward
young adults. This is just one way we deliver content that's more relevant.
5. How do you use information about the programs I watch on TV to advertise to me?
We combine information about the shows that our customers are watching with their common interests to
help us figure out what types of advertising they might be interested in seeing.
It sometimes works like this: We look at the group of people watching a particular show. We identify common
characteristics within that group. We use those characteristics to identify and deliver advertising that might
be most relevant to watchers of that TV show. We might also deliver that same advertising during shows that
appear to have similar audiences.
6. Do I ever have a chance to tell you what I'm personally interested in?
Yes. With some programs offered or powered by AT&T you can sign up to receive text-message offers from
businesses that are near your current location and match the interests you've selected. You can change your
mind at any time and stop participating in these kinds of programs.
When we add new offers like Internet Preferences, we'll let you know, so you can decide if you'd like to
participate. For example, we may offer you free or discounted services in exchange for the use of your
Personal Information for advertising and other similar purposes. We promise, before we use any of your
Personal Information (including information we gather as an Internet service provider) for such purposes, we
will always give you the opportunity to make an informed choice about whether to participate.
7. What information do you provide to advertisers?
We may provide reports to advertisers and other business customers about the success of its advertising
campaigns. Those reports contain aggregate information about the number of times a particular ad was
viewed, when it was viewed, whether it was viewed on a TV, a mobile device or a computer, demographics
associated with the viewing audience and other similar information. Your anonymous information will not be
included in aggregate reports about the success of Relevant Advertising campaigns if you have opted-out of
Relevant Advertising delivered by AT&T.
QUESTIONS ABOUT LOCATION INFORMATION
1. What is location information?
Exactly what it sounds like! It includes your ZIP-code and street address, as well as the whereabouts of your
wireless device.
2. How is it used?
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