AT&T U-Verse Manual page 25

o Location Information includes your ZIP-code and street address, as well as the whereabouts of your
wireless device. Location information is generated when your device communicates with cell towers,
Wi-Fi routers or access points and/or with other technologies, including the satellites that comprise the
Global Positioning System.
o TV Viewing Information is generated by your use of any of our satellite or IPTV (U-verse) services. These
services may include video on demand, pay per view, DVR services, applications to watch your TV on the
go for tablet or smartphone (such as the TV Everywhere app) and similar AT&T services and products,
including the programs and channels you and those in your household watch and record, the times you
watch and how long you watch. It also includes information like the interactive channels and games
provided by U-verse or DirectTV. We also collect information related to your use and interaction with the
equipment in your home, including the TV receivers, set top boxes, remotes and other devices you may
use to access our services.
2. How Do You Collect Information?
In three basic ways:
o You Give It To Us when you make a purchase or set up an account with us;
o We Automatically Collect Information when you use our networks, products and services. For example,
we use network tools to collect your call records; we collect wireless device location from our network
and from your device; and we also use cookies, web server logs and other technologies.
o We Obtain Information from Outside Sources like credit reports, marketing mailing lists, and
commercially available geographic and demographic information along with other publicly available
information, such as public posts to social networking sites. For more information, visit
att.com/cookietechnology.
3. How Do You Use This Information?
We use your information to improve your experience and to make our business stronger. Some examples
include:
o Providing and managing your services, responding to your questions and addressing problems;
o Delivering customized content or advertising, such as personalized offers for products and services that
may be of interest to you;
o Communicating service updates, offers and promotions;
o Protecting network integrity and security, ensuring quality control, optimizing capacity and preventing misuse;
o Network enhancement planning, engineering and technical support;
o Conducting research and analysis for maintaining, protecting and developing our networks and our services;
o Preventing illegal activities, suspected fraud, and potential threats to our networks and our customers' networks;
o Investigating violations of our Terms of Service, Acceptable Use Policies, or other service conditions or
restrictions; and
o Protecting the safety of any person.
4. Do you use the information I store using one of your cloud services?
We only use it to provide you with that service, unless we first get your permission to use it for something
different.
QUESTIONS ABOUT INFORMATION SHARING
1. Do you provide information for phone books and Caller ID?
Yes and No.
Yes, we share the names, addresses and telephone numbers of our wireline telephone and U-verse Voice
customers with businesses that publish directories and provide directory assistance services. We are required
by law to do that. We honor your request for non-published or non-listed phone numbers. Once we provide
published listing information to those businesses, they may use, sort, package, repackage and make it
available again in different formats to anyone.
Yes, we also provide wireline and wireless calling name and number information for Caller ID, and related
services like Call Trace, which allow a person receiving a call to obtain the name and number of the party
calling them.
No, we do not give listing information for wireless numbers to phone book publishers or directory assistance
services without your permission.
2. Do you share my Personal Information internally?
Yes. Our products and services are developed, managed, marketed and sold by a variety of our affiliated
companies. We may share Personal Information internally, including to our affiliated companies that have a
different privacy policy. When we share information with affiliates having a different privacy policy, we require
them to protect it in a way consistent with this Privacy Policy. Sharing this information helps us offer you the
high quality, seamless and innovative range of products you have come to expect from us. Some of these include:
o Wireless voice, data, Internet, home security, automation and remote monitoring services provided by
AT&T Mobility and AT&T Digital Life; and
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