Toyota LAND CRUISER Owner's Manual page 336

WE REALLY CARE ABOUT YOU
Toyota has made a special effort to encourage use of seat belts.
Toyota belts are:
D
Comfortable
D
Easy to use
D
Convenient
We encourage you to use your belts every time you drive.
U
PLEASE BUCKLE UP
2004 L/C100 from July '03 Prod. (OM60A04U)