Market Trends - Olivetti d-Color MF2604 Sales Manual

Olivetti d-Color MF2603 / d-Color MF2604 Sales Guide
1.4

Market Trends

Western European Flatbed Digital MFP Market – A4 vs A3 (units & ASP)
WESTERN EUROPE Digital Colour MFP (Unit Shipments, Average Selling Price)
2.400
2.100
1.800
1.500
1.200
900
422
600
300
455
0
2008
Colour laser A4
Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)
WESTERN EUROPE Digital Monochrome MFP (Unit Shipments, Average Selling Price)
2.400
2.100
1.800
541
1.500
1.200
900
1.283
600
300
0
2008
Mono laser A4
Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)
Internal and confidential publication not to be reproduced without authorisation
507
475
413
927
769
570
2009 2010 2011
Colour laser A3
415
416
375
1.413
1.369
1.204
2009 2010 2011
Mono laser A3
573
539
1.307
1.103
2012 2013
C.laser A4 ASP (€) C.laser A3 ASP (€)
402
410
1.505
1.456
2012 2013
M.laser A4 ASP (€) M.laser A3 ASP (€)
8.000
7.000
609
6.000
5.000
4.000
3.000
1.598
2.000
1.000
0
2014
4.000
3.500
367
3.000
2.500
2.000
1.500
1.678
1.000
500
0
2014
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