Cadillac 1967 VVI Data Book page 8

Color-Trim Recommendations
(See charts on pages A-3 and A-4)
Cadillac interior eolors are selected and toned to
harmonize with their counterpart exterior colors.
Therefore, the first upholstery recommendations on
the color and trim charts are designed to result in
fully color-coordinated interior and exterior com-
binations with every assurance of complete color
harmony.
The upholstery selection involves the complete
interior decor of the car and, if not harmonized with
the exterior color, becomes uncomplimentary to
the automobile.
Most customers respect and adhere to the Cadillac
color and upholstery recommendations as they are
based upon professional standards of esthetic prin-
ciples and experience. They are a part of Cadillac
quality standards.
Other Combinations
Although the recommended combinations are the
most harmonious and will appeal to the majority,
almost any combination of colors may be regarded
as compatible by some customers and they may
order such choices.
Acceptable options in this fringe area, however, are
unlisted since they would not only complicate the
tables but make them less effective in the selection
of preferred combinations.
When a customer selects a combination not among
those recommended, even though apprised of the
risk of potential disappointment, the order should
be marked "color trim sure." This will confirm the
accuracy of the colors as ordered and prevent pro-
duction of an undesirable color scheme not wanted
by the customer or dealer.
Exterior Colors
Exclusive Shades
For 1967 Cadillac offers a total of 21 exterior colors
of which 19 are exclusive to Cadillac.
This includes five Firemist colors, optional at extra
charge on all body styles.
"Fire-Frost" Colors
The high lustre beauty and radiance of "Fire-Frost"
colors are available on special order (See Special
Order and Price sections). Light reflections from
many faceted bright metallic flakes produce the
unusual depth and brilliance of "Fire-Frost." The
additional cost, about three times that of regular
paint, will be understood by the select group of
buyers to whom the distinction and exclusiveness of
these outstanding colors will appeal.
Two-Tone Not Available
Since 1967 body styling does not provide a designed
separation point for colors between upper and lower
panels, two-tone paint treatment is not available.
A two-tone appearance is obtainable in selection of
the Padded Roof color on certain body styles.
Color Samples
The samples of exterior colors in Cadillac's color
selection book are faithful reproductions of master
metal panels. In making these samples, acetate,
which is more costly than paper, is used to add
depth and lustre to simulate the color as applied to
the car's metal surface. Most accurate viewing of
the color is achieved by looking straight down at the
sample. Viewed at an angle, there is an increased
amount of acetate through which the eye sees the
color resulting in a slight change of values. This
explanation is presented to help avoid any mis-
understanding by a customer, who selects his car
color from the sample book, that the larger expanse
of color as seen on his delivered car is not exactly the
same color as the small sample.
Special Colors (See Special Order Section)
Any past model or non-standard shade can be
supplied on a special order basis. To order, Type 0 0
in COLOR space which denotes that color is not a
current option and indicate color name and reference
in special feature section of the order form, e.g.,
1964 Lime; 1959 Seminole Red.
Allow 4 to 5 weeks for shipment since a qualified
chemist must defer his regular duties to formulate,
obtain and blend the paint to the requirements of
such special order colors.
A-5