Advertising Co-Op - Heat Controller Comfort-Aire Manual

Cooperative Advertising Program
Heat Controller's co-op advertising program exists to help you, our distributor, promote
and sell our products. Co-op funds are accrued based on your purchases throughout the
co-op year (Sept. 1 to Aug. 31). See the "Advertising Co-op" section for details.
CO-OP CLAIM PROCEDURE:
Co-op funds may be claimed by completing a Co-op Advertising Form and giving it to your
Heat Controller sales representative to submit. Our program is designed for distributors
only, but if you choose, you may allow dealers to make claims using your co-op fund. The
form must be completed by you and submitted by your sales representative. Be sure to
include all support documentation including copies of invoices, tearsheets, samples, etc.
Heat Controller reimburses eligible activities on a 50/50 basis. Qualifying activities include
such things as catalogs, flyers, open houses, etc. The manual that follows gives complete
details and you should become familiar with it.
ADVERTISING SPECIALTIES:
You may also use co-op funds to "purchase" quality Heat Controller mechandise which
is shown in the "Advertising Specialties" brochure. Co-op funds can be used for 50% of
the cost of these items and you will be invoiced for the other 50%, except for our signage
which is 100% covered by co-op. Orders for a given co-op year must be placed by August
31. See "Advertising Specialties" in the "Advertising Co-op" on the web site.
CO-OP IS NOT A REBATE:
It is important to remember that co-op monies belong to Heat Controller and are only is-
sued to distributors to offset a portion of the cost of qualifying promotional activities. At no
time will the funds be distributed except as part of an approved program and with receipt
of necessary documentation and performance details of the promotional activity.
CO-OP DEADLINES:
Heat Controller's co-op year is September 1 to August 31. All claims should be submitted
within 60 days of the activity or promotion occurring; final day for submitting claims in any
given year is October 30. Orders for advertising specialties must be placed by Aug. 31.
PRE-APPROVAL RECOMMENDED:
If you are planning a promotion, it is strongly recommended that you contact the Adver-
tising Manager for pre-approval. In the case of trip programs, pre-approval is absolutely
required. This will prevent a denial of a claim because the promotion/activity did not meet
the eligibility requirements. Approval only means the project meets the content/program
criteria—at no time will reimbursement exceed the earned amount of co-op funds avail-
able for any given year, even if pre-approval has been granted.
ARTWORK:
Photos and line art are also available in electronic format from your sales representative
or from the Heat Controller Advertising Manager.