Canon PowerShot SX10 IS User Manual page 20

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_$etting the Auto Rotate Function
Your camera is equipped with an Intelligent Orientation sensor that
detects the orientation of an image shot with the camera held
vertically and automatically rotates it to the correct orientation when
viewing it in the LCD monitor (or the viewfinder).
pointing in the right direction and if it is not, then set the Auto
Rotate function to lOft].
® Even f the Auto Rotate funct on s set to [On], the or entat on
Of images d0wn!0aded to a computer Will depend upon the
software used to download the images.