Product Positioning - Ricoh M018 Service Training

Product Positioning

2006
4-in-one
PL-MF1
31/8ppm
GDI
PE-MF2 is the successor model to PE-MF1.
Model PE-MF1 b and c were enhanced and will be launched as PE-MF2b
and PE-MF2c.
PE-MF1a will continue to be sold as the cheapest A4 LP-based MF in the
company's line-up, and selling for this product will be focused in low
H/W price oriented channels.
It is intended to sell PE-MF1a as long as possible, but it will be
necessary to review the balance between marketability and profitability,
because competition in this segment is expected to increase.
Slide 4
3-in-one: Copier, Printer, Scanner
4-in-one: Copier, Printer, Scanner, Fax
2007
PE-MF1c
4-in-one
21/21ppm
PCL/PS
PE-MF1b
4-in-one
21/21ppm
GDI
PE-MF1a
3-in-one
16.5/16.5ppm
GDI
4
PE-MF2b/PE-MF2c
2008
4-in-one
PE-MF2c
21/21ppm
PCL/PS
PE-MF2b
4-in-one
21/21ppm
GDI
M018/M019