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The Standard Of The World
In Engineering Excellence
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Cadillac reached a new level of engineering progress
a year ago with the introduction of its all-new
472 cu. in. V-8 engine, the largest passenger car
engine in the industry. This was only the fourth time
in Cadillac's fifty-three year history of V-8 production
that a new engine had been introduced, which
speaks admirably of their supreme emphasis on
quality. This lusty performer will, as did its three
predecessors, set the Standard of the World in engi-
neering excellence for several years to come. It will
be challenged by many, crowded by several and
given a good run by a few. But always, it will remain
out front as the engineering leader because the
Cadillac engineers search constantly for innovations
in automotive engine design. Every year they bring
miracles of refinement from the drawing board to
the production line.
And for 1969, Cadillac advances its engineering
position with refinements to the cooling, fuel and
electrical systems that will bring the Cadillac owner
additional benefits in the form of quieter operation,
increased performance and greater reliability. Turn
the page and get acquainted with the particulars.
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