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SPECIAL ORDERS
THE SPECIAL REQUEST PROGRAM
To accommodate individuals who may have a preference for a non-standard interior, a Special
Request Order program is available.
Under this plan, a special upholstery combination may be ordered to meet the specifications
of the most discriminating customer. This is another example of Cadillac's long established tradi-
tion of "serving customer needs." Although most customers will select one of the 205 standard
trim options, the fact that a special upholstery can be ordered contributes to the enhancement
of Cadillac's prestige as a luxury car with unequalled value and desirability.
This plan is not intended to supplement the total of regular trim options for speculative
variety or stock purposes. It is, as mentioned above, designed to provide the most discriminating
customer with a means of ordering a non-standard upholstery combination to meet a personal
choice. The order will be handled expeditiously within the limits of manufacturing capacity and
volume of such orders at any given time.
CONQUEST SALES
Because competition cannot match it, the
Cadillac salesman should take advantage of
the availability of this custom service to make
"conquest sales" which perhaps could not be
made otherwise.
TIME REQUIRED
Any non-standard order requires special
handling and, therefore, is subject to an under-
standable additional waiting period. Its avail-
ability cannot be predicted in advance with the
precision of regular option cars.
Also, the number of special orders on hand
fluctuates which can vary the production time
of the order.
Special orders are released on a "first-come,
first-served" basis. This means there is no op-
portunity for shortening the time required for
manufacture.
Completion and delivery of a presold order
in the shortest possible time is the prime ob-
jective of all concerned.
ELDORADO TAKES LONGER
Eldorado upholstery is cut and sewed in the
Detroit Fleetwood plant. However, the body
is now assembled in Ohio.
This entails extra transportation time to
transfer materials between Michigan and Ohio.
It is a factor that will increase the production
time of special Eldorado orders.
ACKNOWLEDGMENT OF ORDERS
Special orders are acknowledged with an
estimated production date marked on a repro-
duced copy of the order which is returned to
dealers via their zone office.
FOLLOW-UP YOUR ORDER
To be sure that the special order has reached
the Central Office, it is recommended that
dealers follow-up if acknowledgment copy not
received in 10 days.
IT CAN HAPPEN
An order can be overlooked, misplaced and
not forwarded to the Central Office. For these
reasons, the follow-up procedure is important
and recommended.
Due to its custom-oriented manufacturing
methods, Cadillac produces more individual
special feature cars than any other GM car
division.
X INSTEAD OF 000
A single X mark in the trim space on the
order form now identifies a special interior
order. The usual specifications in the special
features section are continued.
This change is the result of more sophisti-
cated computer systems which need only one
space instead of the 000 previously required to
identify a special trim.
Double zero (00) is still applicable for
special color orders.
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