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Selling Strategies for the bizhub 180
LEGAL MARKET
The entire legal system is based upon printed communications. Our system requires
the use of written materials to make legal obligations binding and enforceable in court.
All legal decisions are defined in formal documentation. The legal industry goes
beyond lawyers and law firms. This market includes corporate legal departments,
various agencies of federal, state and local governments, criminal justice, civil justice
and Congress.
Most often you will discover documents on legal-sized paper. Clarity is essential and
reproduction of detailed drawings or photographs of evidence or crime scenes may
be vital as well. These documents often need to be scanned in addition to the copies
required. Specific documents you will find in the legal market:
• Contracts
• Briefs
• Petitions
• Judgments
• Pleadings
• Statements
Who to call on
Often times the managing partner makes all the decisions regarding operations
in a law firm. There may be an executive director who may manage business
and administrative duties.
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