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SPECIFIC TARGET MARKETS
Specific target markets in which the bizhub 180 Series both should be targeted towards
for greater success include:
• Corporate Departmental Workgroups
• Legal
• Insurance
• Finance
• Real Estate/Mortgage
More about each of these vertical markets are discussed below including a general
description of their needs and specific applications ideal for the bizhub 180 Series.
CORPORATE/DEPARTMENTAL WORKGROUP MARKET
This is a general market category that falls across many industries. The capabilities
of the bizhub 180 Series can provide workgroups within a corporation improved
efficiency, improved productivity and advanced features they may not otherwise have
with small department analog copiers (if they have one) and smaller network printers.
Applications that these solutions can provide are:
• Networkable printing solution
• Local walk-up copying capabilities
• Local walk-up faxing capabilities up to 11"x17"
• Local TWAIN Scanning (standard)
• Duplexing single or two-sided originals
• Compact design, small footprint for crowded work areas
• Network Scanning
• Internet Faxing
Who to call on
Make sure to investigate all departments within an organization. You may find many
other opportunities for placements that are not so obvious. Additionally, if your client
is thinking about connecting the bizhub 180 Series as a printer, you should talk
to the IT/MIS Manager. They usually become involved in the decision making process.
Selling Strategies for the bizhub 180
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