Product Release; Timing And Venue; Ip-Surveillance Trade Advertising; Distribution Channels - Axis 2420 Sales Manual

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SALES GUIDE Axis Communications

14.2 Product Release

The product is launched May 21 – at IfSEC in Birmingham, England. With an expected

25,000 visitors, IfSEC is the largest Surveillance and Security show in Europe.

Full page Ads based on our IP-Surveillance theme including guised reference to the

2420 has been placed in three leading UK trade magazines – to be published April-May.

Released through Axis' normal surveillance channels; usual surveillance/security

solution partners (VADs/VARs)

List price is $ US 1099 / €1299 (Euro). Refer to the Executive Summary for full pricing

details.

Rev: 1.1, Latest update: 2001-06-05

AXIS 2420 Network Camera

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