Related Manuals for Axis 2420
Summary of Contents for Axis 2420
- Page 1 SALES GUIDE NETWORK CAMERAS AXIS 2420 NETWORK CAMERA AXIS 2420 Network Camera Latest update: June 5, 2001 Rev: 1.1...
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Page 2: Table Of Contents
TABLE OF CONTENTS PRODUCT SUMMARY ..............4 AXIS IP SURVEILLANCE – FLAGSHIP PRODUCT .....4 Futureproof.......................4 Network Connectivity ..................4 Secure Technology ...................5 Open Standards....................5 PRODUCT FEATURES ..............5 General ......................5 High quality images ..................5 High frame rate ....................5 Security......................6 Accessibility ......................6 Web simplicity ....................6 TARGET AUDIENCE..............6... - Page 3 V-compression based solutions ..............15 10.5 Similar MJPEG solutions ................15 DIFFERENTIATORS..............15 MARKET OUTLOOK AND SUMMARY ........15 12.1 Market Opportunity ..................15 AXIS 2420 - KEY SELLING POINTS........15 MARKETING STRATEGY ............16 14.1 Internal Positioning..................16 14.2 Product Release ....................17 14.2.1 Timing and Venue 14.2.2 IP-Surveillance Trade Advertising 14.2.3 Distribution Channels...
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Page 4: Product Summary
Coincidental with IfSEC 2001, the launch of this product is set for May 21, 2001. 2 AXIS IP Surveillance – Flagship Product Presented as the World’s First IP-Surveillance Camera, the AXIS 2420 is to be launched as the flagship product for the IP-Surveillance theme – that aims to better communicate our product design philosophies to partners and end-users, and heighten brand awareness for Axis’... -
Page 5: Secure Technology
Open Standards With an open-standards approach to product development, AXIS IP-Surveillance technology facilitates easy adaptation and seamless integration of Axis network video products into total system solutions. Supporting TCP/IP networking, SMTP, HTTP and other Internet-related protocols, AXIS IP-Surveillance products are perfect for use in mixed operating system environments such as Windows, UNIX, Macintosh and OS/2. -
Page 6: Security
•= Relay output for external device control, e.g. door opener with solenoid. Accessibility Because the AXIS 2420 contains it’s own computer and Web server, it can be connected directly to a computer network. Furthermore, the Moving JPEG images it generates are native to all Web browsers, which mean that the whole Internet community can view the live video streams. -
Page 7: Axis 2420 - Value Proposition
SMTP. The Progressive step from analog to digital The AXIS 2420 is a single product solution that allows seamless upgrade from an analog to digital surveillance system. Including a standard BNC video output which means that apart from a connection over a modem or network, you can simultaneously connect the AXIS 2420 to any analog CCTV system –... -
Page 8: Cctv - Octv Configuration Scenarios
– and something that many refer to as the CCTV to OCTV (closed to open systems) paradigm shift. The following narrative describe the background to this technological change the role AXIS IP- Surveillance plays in helping organizations to gain leverage from it: In the beginning... - Page 9 SALES GUIDE Axis Communications AXIS 2420 Network Camera The Internet is born… and radically changes the way individuals and corporate business now do business. As a by-product to this revolution many different types of business now own a corporate network that co-exists with a traditional closed-circuit CCTV system. The infrastructures for the two systems are autonomous and completely independent of one another –...
- Page 10 CCTV installations - facilitating the CCTV to OCTV paradigm shift and providing the base technology for a progressive step from analog to digital imaging systems. In this configuration the AXIS 2400 video server accommodates the same video feeds and alarm signaling as supplied the analog system. This effectively creates an autonomous digital system that is open to a secure viewing audience over the intranet/Internet.
- Page 11 SALES GUIDE Axis Communications AXIS 2420 Network Camera Further rollout of AXIS IP-Surveillance technology… Axis network camera products are added to the scenario – transmitting live video over both analog and digital systems simultaneously and adding still greater synergy to both systems. Additional analog camera can be connected to the network easily.
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Page 12: Target Market Segments
9 Application Ideas Car parking lot Strategically located by the pay barrier of a commercial parking lot an AXIS 2420 could provide a visual record of every car entering or leaving the car park. Used in conjunction with external alarm devices or built-in motion detection, the camera could be conceivably integrated into sophisticated systems that record when a car is parked and driven away from a specific parking bay. -
Page 13: Garage Owner
AXIS 2420 could provide. Establish a motion detection window for every pump station on the forecourt a visual record of the license number plate of every car visiting can be recorded on a database against the appropriate till receipts –... -
Page 14: Public Services - Community Policing
AXIS 2420. It is estimated that over 2 million CCTV cameras will be sold to the industry this year. Standard analog cameras produce composite video signals that are typically saved on to magnetic tape media that deteriorates with time and demands lots of physical storage space. -
Page 15: V-Compression Based Solutions
•= 100.000 Industry control systems shipped per year Source: Frost & Sullivan 13 AXIS 2420 - Key Selling Points •= Excellent Price Performance Ratio •= Solution that bridges the A-D Technology Gap •= Utilizes existing investments in both computer networks and CCTV systems •= Offers a progressive step towards realizing the CCTV –... -
Page 16: Marketing Strategy
Important Note: The reason why the AXIS 2420 is slightly cheaper than the AXIS 2120 is because the AXIS 2420 is shipped without a lens. Adding an average-priced lens to the list price of the AXIS 2420 will generally cause the unit to be more expensive than the AXIS 2120. -
Page 17: Product Release
14.2.2 IP-Surveillance Trade Advertising Full page Ads based on our IP-Surveillance theme including guised reference to the 2420 has been placed in three leading UK trade magazines – to be published April-May. 14.2.3 Distribution Channels Released through Axis’ normal surveillance channels; usual surveillance/security solution partners (VADs/VARs) 14.2.4 List Price...
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