Marketing Strategy; Internal Positioning - Axis 2420 Sales Manual

SALES GUIDE Axis Communications AXIS 2420 Network Camera

14 Marketing Strategy

14.1 Internal Positioning

Including motion detection and composite video output, the AXIS 2420 is a high-end
camera with optimal functionality. The internal positioning of Axis current range of
network camera products with respect to low-end PC, Web and USB cameras is defined
in the diagram below:
Important Note:
The reason why the AXIS 2420 is slightly cheaper than the AXIS 2120 is because the
AXIS 2420 is shipped without a lens. Adding an average-priced lens to the list price of
the AXIS 2420 will generally cause the unit to be more expensive than the AXIS 2120.
Rev: 1.1, Latest update: 2001-06-05 16