Market Trend - Konica Minolta bizhub 250 Launch Manual

Launch Guide bizhub 250/bizhub 350
Key Findings
Offices are beginning to shift their printing jobs away from traditional print providers in favour of
outsourced corporate printing. Indicators suggest that new capabilities for in-house printing due to
multifunctional devices will increase the demand for printing in the Workgroup environment.
Overall, colour technology was found to have lower multiples present than black & white devices.
Colour devices are still perceived as being more complex or expensive, and respondents from
larger companies indicated having low numbers of colour copiers overall.
That's why bizhub 250 and bizhub 350 will be the first choice especially for major accounts/key
accounts and for large corporate environments because of the very low running cost and the out of
the box network print connectivity including PostScript!

2.2 Market Trend

Compared to 2003, total black & white office placements were up 11% in 2004 according to
InfoSource. While all speed categories experienced growth, category 2 (20 - 39 ppm) increased by
a stunning 18%. This increase in placements was mainly due to the ever stronger demand for
multi-functional copier-printer products as well as colour-capable ones.
While multi-functional devices already accounted for about 41% of all black & white and colour-
capable product placements in 2004, their number is expected to almost double within the next few
years. Even though this positive trend is mainly driven by colour-capable products, the potential for
black & white multi-functional units to be sold successfully in parallel must not be underestimated.
July 2005 Konica Minolta Business Solutions Europe GmbH Page 7
International Marketing Division
Office Marketing Group