Market Analysis; Overview - Sharp MX-3110N Sales Manual

M X - 3 1 1 0 N / M
M X - 3 1 1 0 N / M

Market Analysis

Overview

Below is the historical data for A3 colour MFPs in all of Europe from 2005 to 2014 forecast. The A3 Colour MFP
market has dramatically increased since B to C (Black to Colour) strategy started around 2004-2005.
In 2008, the market more than doubled compared to 2005 (230.1% vs. 2005), and mainly 20-29 cpm category was
growing.
Even though it dropped during the big economic recession in 2009, but only around 4.6%. That shows the
demand of colour was quite strong.
InfoSource forecasted 2-digit increase in 2010, which is 114.8% vs. LY, then 5-6% growth will be expected from
2010 to 2014.
Actually, the market size in 2014 will be around 27% growth compared to 2010, and 20-29 cpm category will still
be the major category, which is around 60% of total category.
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
2005
X - 2 6 1 0 N S a l e s G u
X - 2 6 1 0 N S a l e s G u
European A3 Colour MFP Forecast
2006 2007 2008
i d e
i d e
2009 2010 2011 2012
Proj Fcst Fcst
Source: Infosource
Col 5: 50+
Col 4: 30-49
Col 3: 20-29
Col 2: 10-19
Col 1: 0-9
2013 2014
Fcst Fcst
5