Market Analysis; Overview - Sharp MX-5112N Sales Manual

M X - 5 1 1 2 N / M
M X - 5 1 1 2 N / M

Market Analysis

 Overview
Below is the historical data for A3 colour MFPs in all of Europe from 2005 to 2014 forecast. The A3 colour MFP
market has dramatically increased since B to C (Black to Colour) strategy started around 2004 - 2005.
In 2008, the market had more than doubled compared to 2005 (230.1% vs. 2005) mainly growing in the 20-29 cpm
category. However, if we look at the ratio, by category, from 2005 to 2008, the 30–49 cpm category has increased
by 448.4% vs. 2005 (20-29 cpm category is 296.3% vs. 2005).
Even though it dropped during the big economic recession in 2009, around 4.6% this shows the demand of colour
was quite strong.
InfoSource forecasted a 2-digit increase in 2010, which is 115.2% vs. LY, and then 5-7% growth will be expected
from 2010 to 2014.
The market size in 2014 will be around 26.4% growth compared to 2010, and the 20-29 cpm and 30-49 cpm
category will still be the major category, which is over 90% for both categories.
700,000
600,000
500,000
400,000
300,000
200,000
100,000
X - 4 1 1 2 N S a l e s G
X - 4 1 1 2 N S a l e s G
European A3 Colour MFP Forecast
Col 5: 50+
Col 4: 30-49
Col 3: 20-29
Col 2: 10-19
Col 1: 0-9
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
u i d e
u i d e
Source: Infosource
2011 2012 2013 2014
Proj Fcst Fcst Fcst Fcst
5