A3 Market - Mono Vs Colour (Including Both Colour And Colour Capable) - Sharp MX-5000N Sales Manual

M X - 5 0 0 0 N
M X - 5 0 0 0 N
A3 Market – Mono Vs Colour (including both Colour and Colour Capable)
Whilst the A4 market has yet to have a serious impact on the A3 market, the same cannot be said when comparing
black-and-white to colour markets.
The market trend towards colour machines that was started by the launch of the colour capable market has started
to seriously impact on the black-and-white market, to the extent that, if current trends continue, colour machines
will soon outsell black-and-white machines in the A3 MFP market.
It is also interesting to note that the trough in 2008 H1 (preliminary) figures is caused by a large drop in
black-and-white sales which is not compensated for with a corresponding large increase in colour sales. And whilst
Infosource predict that both colour and black-and-white sales will increase in 2008 H2, it is the colour market that
will drive the overall increase in the market.
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
2004 1H
Overall, the A3 MFP market is due to grow by a CAGR of 3% between 2004 H1 and 2008 H2. This is despite an
overall drop in CAGR for black-and-white machines of -7% (colour: 34%).
Taking a slightly shorter term view, between 2006 1H and 2008 2H (prel) confirms that the decline of the
black-and-white market is accelerating, and whilst the colour market continues its rapid growth, it cannot maintain
its 34% rate of CAGR.
Black-and-white
Colour-enabled
Total
/ 0 1 N / M X
/ 0 1 N / M X
A3 MFP Market (Unit Sales)
2004 2H 2005 1H 2005 2H
2004 H1 – 2008 H2(prel)
- 4 1 0 0 N / 0
- 4 1 0 0 N / 0
2006 1H 2006 2H 2007 1H
CAGR
2006 1H - 2008 H2(prel)
-7%
34%
3%
1 N S a l e s
1 N S a l e s
2007 2H 2008 1H
(PREL)
CAGR
-8%
27%
3%
G u i d e
G u i d e
B/W
Colour
2008 2H
(PREL)
6