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Summary of Contents for Panasonic EP30005KU
- Page 1 Panasonic Healthcare Products Real Pro Ultra Fall 2007 Panasonic Consumer Electronics Company...
- Page 2 • Market Size Estimate: $175M, 100,000 units – 40,000 under $1000 (e.g. iJoy from Human Touch, Premier, King Kong) – 30,000 between $1000-2500 (HT, Panasonic, Premier, King Kong) – 20,000 above $2500 (Panasonic, HT, Sanyo, Osim, Premier) • Channels: – Specialty Retailers—The Sharper Image, Brookstone –...
- Page 3 The Human Body...
- Page 4 The Human Body • 500 muscles • 200 bones • 7 miles of nerve fiber • 60,000 miles of blood vessels • More than 1,600 gallons of blood is pumped by the human heart daily • 500,000 touch receptors • 350 Acupoints –...
- Page 5 Ki-Life Energy The Energy in the Acupoint Water Tsubo Meridians Half-back diagram Fire Metal Wood Earth Ki makes up the universe in the form of five elements: wood, fire, earth, metal These five elements also represent our bodily constitution as human beings, making us one with the universe.
- Page 6 Acupoints Tsubo or acupoints are places where Ki accumulates on the meridians like pools in a stream. The tsubo are numbered according to their position on the meridian. Modern scientific investigation has shown that the acupoints are often situated at places where there are particular physical features; for example, around joints, in the depressions between muscles, or where nerves run close to the skin’s surface.
- Page 7 Massage...
- Page 8 The Benefits of Massage Enhances General Health • Enhances General Health • Promotes well nourished and healthy skin • Improves circulation of blood and lymph • Relaxes muscles and improves joint mobility • Encourages general relaxation • Improves immune system functioning •...
- Page 9 Shiatsu The Japanese used the principles of Traditional Chinese Medicine, with practices similar to acupuncture and developed Shiatsu. Shiatsu is a Japanese word, “shi” meaning finger, and “atsu” meaning pressure. The art of Shiatsu uses a rhythmical motion to work on the flow of Ki that circulates through the body in meridians.
- Page 10 Swedish The term “Swedish Massage” is used to describe a variety of techniques designed to relax muscles by applying pressure to them with a variety of strokes. “Effleurage” is the most popular type, which is a long gliding stroke, usually with the palm. “Petrissage”...
- Page 11 To stretch the spine and relieve the pressure, Panasonic Massage Lounger has a Rolling Massage function. The Panasonic Massage Lounger follows the natural S-curve of the spine with its ergonomically designed track for a more natural, comfortable massage.
- Page 12 This massage technique is both relaxing and invigorating simultaneously. Only Panasonic uses patented gear technology to develop the kneading function of the massage program. The finger movement of professional masseurs was analyzed to duplicate the movement.
- Page 13 Panasonic offers a tapping massage that uses a percussion technique of 500 beats per minute to effectively work out the tension in the muscles.
- Page 14 The Making Of The Real Pro Ultra...
- Page 15 Engineering Massage for Your Back In order to measure the movement more precisely: $200,000 “Manny the Massage Robot” Built-in sensors on model record massage therapists doing a variety of massage styles. “Feeling Pressure” with 6 Axis Pressure Sensor Measure movement and XYZ axis to replicate: massage location...
- Page 16 • A pre-program is 15 minutes • To massage as realistically as possible, you need “Brain Power” • One Panasonic Real Pro Ultra has 5 IC chips in it, 56 Bits--More than any other chair. • Brain Power massage better and more realistic –...
- Page 17 Engineering – The Motor • Panasonic Motor Technology allows us to capture the movements of the human hand with it’s almost instantaneous change in direction, speed, and pressure – To massage realistically, you need “motor know-how” • Precise Control Motors now allow for 24 different “slices”...
- Page 18 Quad Style Massage System Advanced Quad-Style Massage Technology – Massage heads that open and close, and come out up to 4.0”, can do four styles of massage: - Shiatsu - Swedish - Grasping - Fist Kneading This versatility allows ultra to create 1,117 massage styles, and combined with speed and intensity control, and...
- Page 19 Full-Body Contouring Massage Result: More Complete Lower-Body Massage • Massage that surrounds the calf • Massage that squeezes the thigh • Strongly presses the soles of the feet—reflexology massage massage pressure point Bone Shin joint Calf muscle Thighs Seat Thighs...
- Page 20 Float Feature Pivots Like a Wrist • Provides Sensations of Professional Massage • Can perform various massage actions to match various symptoms and users – Strong pressure of shiatsu with thumbs – Gentle sensation of the palm or heel of the hand In float status, massage with surface (palm of hand) sensation...
- Page 21 Real Pro Ultra New Features...
- Page 22 Panasonic New Real Pro Ultra • World’s first NEW high-speed “Junestu” massage – ultra-fine kneading on specific areas for tired/stiff muscles High-speed ultra fine "Junestu“ massage 2. Quad Style Massage with Grasp and arm stretch 3. Easy, multi-angle ottoman Techno – Comfort Design...
- Page 23 Only Panasonic has this feature today. By moving the muscle quickly and delicately, it eases stiffness (adhesion of the muscle fiber). The powerful Junetsu motion also reverberates down thru the muscle, soothing the area where...
- Page 24 New Feature: Shoulder and For Prevention of “Turtle Back” Curvature • What is Turtleback Curvature? – Weakened muscles makes it more difficult to move freely and slouching and pain sets in • How do you prevent this from happening? – Stretch and move shoulders daily, without causing damage Slowly pull the wrist of...
- Page 25 New Feature: Shoulder and • Sit upright and put arm in firmly in the arm massage area • Gradually recline to stretch the shoulder – One arm at a time for safety • Maximum stretch to 141 degrees Insert arm Arm Stretch Lift(max.) Massaging position...
- Page 26 Real Pro Ultra Summary More Massage, Better Massage • “ ” High Speed Circular Massage– Junetsu better for soothing and relaxing fatigued muscles – Grasping, arm massage (EP30004/5/6) • Increased massage area – Ottoman—calves and feet (dual use) with stretch feature.
- Page 27 Real Pro Ultra Model Assortment Rollers Junetsu Ultra Knead/# of Massage massage variations Grasp Massage heads open/close Outside of shoulder Massage Arm Massage and Shoulder stretch Seat massage Waist massage Air pressure control Multi action ottoman Target retail Distributors Dealers EP30003 EP30004/ Yes/1117...
- Page 28 Real Pro Ultra How it Works...
- Page 29 Swedish kneading (4 head massage) Grasping (thumbs and finger closing massage) and Closed Fist Kneading – Panasonic massage heads are known for their strength, durability, and versatility • Performance – More area than any chair—200 square inches of back...
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Page 30: How It Works
Junetsu Massage—an industry first. Massage heads can make fine circles while kneading so as to deeply and quickly loosen up muscles. This technique is used by massage professionals, and only Panasonic motors are able to replicate it. • Ottoman can be used open for tall people, or closed for bottom of the foot massage. -
Page 31: Display Method Of Massage Block Total Use Time
Display Method of Massage Block Total Use Time Note: Demo models should be sold off by 800 hours since warranty from Panasonic is capped at 1,000 hours. -
Page 32: Key Features And Benefits
Electronic Intensity and Speed Control Synthetic Leather in chocolate brown or Black Steel Frame Construction Panasonic brand Benefits Can replicate various massage styles. Over 1,111 massage combinations. More diversity and precision and depth and area than any chair on the market. - Page 33 Competitor Chair Comparison...
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Page 34: Frequently Asked Questions
Frequently Asked Questions... - Page 35 Panasonic offers such features as “repeat” which allows you to continue whatever the massage is doing at that moment. Panasonic offers an “auto width” button (in the manual controls on the right side) that allows you to gradually increase the massage heads by ½ “ increments, so that your entire back is experiencing the massage you want.
- Page 36 Our heads are placed close together. When doing finger pressure massage, the 2 heads are engaged, when kneading or doing long stroke Swedish style massage, 4 heads are used. Panasonic heads are soft give rubber material, and the diameter of your thumb. Q: Does the chair have pre-programmed massages or manual massages? A: Both.
- Page 37 A: The chair is warranted for 1-year parts and labor, 3 years on the electronic parts (the parts having to do with the massage). For the first year, it is Panasonic’s responsibility to have the chair fixed either in your home, or we pay for it to be removed from your home. After that, you must either get it to a local servicer (whose name we will provide), or have it shipped to the nearest servicer (we can help arrange for this).
- Page 38 - There are 5 levels to the Speed control. - The regional massage is 4” - The Panasonic Real Pro Ultra gets more narrow in its width control around your shoulder blades. This is so you won’t be massaging bone of your shoulder blades.
- Page 39 How to read the hours on a chair: The remote control can be used to see how many hours are on the chair. Chairs are only covered under warranty by Panasonic up to 1,000 hours, so floor samples should be sold of between 600-800 hours. See...
- Page 40 Sales Demo Key Points...
- Page 41 • Brand—Panasonic is the biggest national brand in the business, and we are known for quality and reliability. We have been making these chairs for over 35 years, and the Real Pro Ultra is the best selling chair at the high end in the world. And The Sharper Image has the best from Panasonic.
- Page 42 Keys to Big Ticket Selling Knowledge Of Product Of Competitor Of Customer Understanding Serenity Patience Tire Kickers Buy Tire Kickers Can Take up Chairs Confidence In Self In Resources In Product In Comfort In Being Enthusiastic Assurance Sincerity Honesty Getting the Right Fit for your Customer...
- Page 43 Why Buy A Massage Chair? Cost Savings $1-2 per day for massage No driving – gas $ Therapeutic Benefits of Massage extend beyond relaxation • Pain Relief • Circulation • Energy • Flexibility • Preventative maintenance of your body Convenience Anytime Massage Comfort of your home Personal...
- Page 44 Moving Yourself Toward Wellness...
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