White Balance (Custom Mode); Atw - Sony PXW-FS7 Quick Reference Manual

D. Preparing the camera and shooting
D4. White Balance (Custom Mode)
Setting the white balance correctly ensures that white
objects in the scene appear white and that the overall
color response of the camera is true to life. There are
several ways of setting the white balance.
Pressing the white balance button on the camera will
toggle between automatic white balance (ATW) and
the white balance function selected by the white
balance switch.
ATW: The camera can determine the correct white balance
automatically by continuously analyzing the scene being
shot and adjusting the white balance while you shoot.
This function is called ATW – Auto Tracing White Balance.
Generally this works well but under some situations you
may occasionally see a shift in colors while shooting.
With the white balance switch you can chose between
PRESET white balance and MEMORY A and MEMORY B
white balance.
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