SATO MB200i Operator's Manual page 26

Setup
Installing the label roll
The method of installing label media varies with
the print mode chosen - continuous or dispense.
1. Ensure the red platen roller
can be seen. If not, slide the
dispenser unit toward its
home position by lifting its
top edge upwards at the two
arrow marks. Then press
the dark gray Cover Open/
Close lever towards the
control panel to release the
cover.
2. Place the label roll into the
printer. Ensure the media
roll is installed with the first
label feeding from the
bottom and not from the top
(see picture).
2-12
Dispenser
unit
Ensure that the first label
emerges from the bottom
(not top) of the roll.