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Contents
INTRODUCTION .............................................................................................................2
MARKET ANALYSIS ......................................................................................................5
The A4 Colour Printer Market...................................................................................................... 5
The Competitors ......................................................................................................................... 6
The Future................................................................................................................................... 7
PRODUCT POSITIONING...............................................................................................8
Product Range Positioning & Optimum Monthly Volume.............................................................. 8
PRODUCT OVERVIEW.................................................................................................10
KEY SELLING POINTS ................................................................................................11
Modern Design ......................................................................................................................... 11
Productivity ............................................................................................................................... 12
Flexible Paper Handling.............................................................................................................. 14
Image Quality............................................................................................................................ 15
Usability .................................................................................................................................... 17
Environmentally Friendly ............................................................................................................ 19
Multilayered Security Solutions .................................................................................................. 20
Connectivity .............................................................................................................................. 21
Office Integration ...................................................................................................................... 23
COMPARISON WITH OTHER SHARP MFPS & PRINTER...........................................24
Comparison between MX-C381, MX-C380 and MX-C380P....................................................... 25
Comparison between MX-C380P and MX-B380P ...................................................................... 26
COMPETITIVE COMPARISON .....................................................................................27
Sharp MX-C380P Vs HP Colour LaserJet CP4025n/dn ................................................................ 28
Sharp MX-C380P Vs HP Colour LaserJet CP4525n/dn/xh............................................................ 29
Sharp MX-C380P Vs Lexmark C736n/dn/dtn.............................................................................. 30
Sharp MX-C380P Vs Kyocera FS-C5400DN ................................................................................ 31
Sharp MX-C380P Vs Konica Minolta Magicolor 5670EN ............................................................ 32
Sharp MX-C380P Vs Xerox Phaser 6360N/DN/DT/DX ................................................................. 33
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