Savin CLP37DN Manual page 11

Savin CLP37DN/CLP42DN
U.S. Color Laser Printer Shipments & Market Share by Vendor; 2006 - 2008
Vendor
HP
Dell
Samsung
Xerox
Ricoh Family Group
Lexmark
Konica Minolta
OKI
Brother
Kyocera Mita
Canon
InfoPrint
Panasonic
Others
Total
% Growth
Source: IDC, 2009
In addition to general belt tightening, part of the reason for the anticipated drop in demand can be attributed to
the increased durability and longevity of today's more solidly built systems, as well as customers' desire to
repair and maintain existing hardware to maximize their initial investment. Even with the loss in raw numbers,
the U.S. market will still find room to absorb more than 500,000 color laser printers per year for the next four
years. Some of that will come from upgrading the nearly 100,000 Ricoh Family Group printers sold during
2006 – 2008 that will reach end of lease/end of life during the period.
So if the market is shrinking and buyers are holding off purchases, where is the silver lining?
1. Market research indicates that when customers begin to buy again they will be more likely to spend a little
more up front to purchase a higher quality solution than a quick fix. Value and long-term TCO will become
more important than price.
2. A look at worldwide color laser printer demand by speed band shows healthy growth curves for the 11 –
20-ppm, 21 – 30-ppm, and 31 – 44-ppm market segments through 2013 (figures by region not available)
as customers move up market.
3. The falling prices of 31 – 44-ppm devices will make them more attractive to smaller offices with growing
volumes and more complex publishing applications. Customers that previously considered an 11 – 20-
ppm printer may look at the 37-ppm CLP37DN. Customers that previously investigated 21 – 30-ppm
solutions may be able to justify the 42-ppm CLP42DN.
2006
Shipments % Share
537,032 52%
130,992 13%
54,750 5%
91,284 9%
42,768 4%
42,223 4%
48,803 5%
62,864 6%
5,056 0%
6,961 1%
- 0%
- 0%
2,422 0%
3,416 0%
1,028,571 100%
2007
Shipments % Share
550,290 56%
104,884 11%
70,886 7%
87,545 9%
36,570 4%
37,102 4%
26,434 3%
33,355 3%
18,288 2%
9,515 1%
890 0%
1,073 0%
1,664 0%
1,161 0%
979,657 100%
-5%
2008
Shipments % Share
512,890 55%
106,536 11%
96,584 10%
88,013 9%
31,631 3%
25,978 3%
21,276 2%
19,543 2%
17,770 2%
6,537 1%
1,261 0%
1,065 0%
324 0%
609 0%
930,017 100%
-5%
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