Konica Minolta bizhub C35 Reference Manual page 51

5
Select [AppSocket/HP JetDirect] from the [Device] pop-up menu.
6
Enter the name for the printer in the [Device Name] text box.
7
In the [Device URI] text box, enter "socket://<IP address>".
8
Select [KONICA MINOLTA] from the [Printer Model] pop-up menu.
1-24 Print Center Settings (Mac OS X 10.2.8)