Cadillac 1996 DeVille Owner's Manual page 7

1949 Overhead
Valve High
w
Compression
vi
V8 Engine
VI6 Engines
1930-1940
Standardization opened the eyes of the industrial world
and was the cornerstone of modem assembly line
production. From this achievement evolved the
reference to Cadillac as "Standard of the World."
In 1909 Cadillac was purchased by the then new
General Motors Corporation.
Convenience, cleanliness and all-weather comfort were
greatly enhanced in 1910 when Cadillac became the first
manufacturer
to
offer closed bodies as standard equipment.
"The Penalty of Leadership" frrst appeared in the
January 2, 19 15 issue of The Saturday Evening Post as an
expression of the Caddac commitment
to
leadership,
quality and innovation. It is widely regarded as one of the