Iptc - Nikon D300 Complete Manual

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IPTC

Another type of metadata is referred to as IPTC (International
Press Telecommunications Council). IPTC is an organization,
and the standard they developed for common digital photo
metadata was originally named DNPR (Digital Newsphoto
Parameter Record). For the purposes of this eBook, I'll refer to
it as IPTC, as do almost all software programs.
Like EXIF data, the IPTC metadata is stored with the photo file,
in this case using Adobe's XMP framework. An IPTC-aware
program is required to show and edit the IPTC metadata. If
you shoot photos for news organizations or major
publications, you need to be aware of this data and have
some way of entering it, as most of them require it to be in
place with photo submissions—it's become the primary
method by which news organizations track captions and
photographer credits. IPTC has defined a common set of
coding guidelines, but you should also check with the
publication you're working with, as they may have their own
specific standards for using the individual fields, as well.
Though the D300 doesn't create any IPTC metadata on its
own, many software programs allow you to add it to your
D300 files, including Nikon Transfer. Nikon Transfer's image
transfer function also has a setting that allows you to copy
some basic EXIF data into IPTC fields, which I recommend
using. I'll deal with that in the section on the Nikon software
in the companion Introduction to Nikon Software eBook you
received with this Complete Guide.
Thom Hogan's Complete Guide to the Nikon D300
Page 173

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