Selecting Paper: Brightness
Brightness is:
Ÿ The amount of light reflected off of the page
Ÿ Measured on a scale of 1 to 100 (copier paper has a brightness of about
84)
Many catalogs list brightness values for paper, but your eye is generally the best
judge.
Brighter paper increases contrast with the image: text and graphics
Ÿ Look crisper
Ÿ Reproduce better
Paper that isn't as bright gives a softer effect and can be easier to read for long
documents.
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