Ford 1997 Contour Manual page 120

For a warm engine:
Do not hold the key in the START position for more than
five (5) seconds at a time. If the engine does not start within
five (5) seconds on the first try, wait a few seconds after the
starter stops, then try again.
Whenever you start your vehicle, release the key as soon as the
engine starts. Excessive cranking could damage the starter.
After you start the engine, let it idle for a few seconds. Keep
your foot on the brake pedal and put the gearshift lever in gear.
Release the parking brake. Slowly release the brake pedal and
drive away in the normal manner.
NOTE: If your vehicle is equipped with an automatic
transaxle, your vehicle has an interlock that prevents
you from shifting out of P (Park) unless your foot is
on the brake pedal.
If the engine does not start after two attempts:
Press the accelerator pedal all the way to the floor and hold
1.
it.
Turn the ignition key to the START position.
2.
Release the ignition key when the engine starts.
3.
Release the accelerator gradually as the engine speeds up.
4.
Then drive away in the normal manner.
If the engine still does not start, the fuel pump shut-off switch
may have been triggered. For directions on how to reset the
switch see Fuel Pump Shut-Off Switch in the index.
120