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Following the IPSO Corporate style guide is essential when designing marketing materials, corporate communications, posters, advertising, Web applications, etc. to ensure a consistent corporate identity. In this guide, IPSO will refer to domestic production and marketing. IPSO Belgium (BE) has its own unique style and marketing rules.
A variety of IPSO logos will be used in many forms. The logo may appear in color or black and white following the specifications stated in this guide. No changes to the design and/or color should be made (lessens impact, etc.).
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COLORS USED: NOTE: Print color consistency varies in every output device. When in doubt, insist on a proof to ensure correct results before a project is printed. Headers: 16 pt. Arial Black, 100% pms 179 or white Arial Black OPL Intro Copy: 10 pt. Arial Italic, 13 pt. leading, 70% Black This is Arial Italic 123456789 Arial Subheads:...
The following measurements and values can be used to keep the layout of IPSO specs consistent. FRONT: Arial Reg. 13.5 pt. 45% Black .525"(including .125" bleed) .3" 1.4" (including .125" bleed) .375" Arial Black 24 pt. .525" (including .125" bleed)
Back: .9" (including .125" bleed) .32" Arial Black 10 pt. 70% Black Arial 8 pt. 12 pt. Leading 70% Black .15" 1 pt. White Rule Arial Italic 6.5 pt. 7 pt. Leading 70% Black .7 (Including .125" bleed) Follow FSC Guidelines Arial 8 pt.
Btu/hr (kcal/hr) in (mm) cfm (liters/sec.) cu. ft. (liter) lb (kg) WEB VERBIAGE: washer extractor (no hyphen) on premises (no hyphen) “Simply Profitable” — New Investors sections tagline “Simply Efficient” — On Premises tagline FONT: Headers: Arial Ultra Expanded 18 pt.
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