See It All in 3D
technology. (3D Active Glasses required, sold separately)
Edge LED Backlighting
LED Backlight technology. This technology sharpens image contrast giving an amazingly crisp
picture you can see. The ultra-thin backlight system allows for a slimmer, sleeker design.
best by analyzing each scene so you see sharpened images, and amazing contrast detail.
MotionFlow™ XR 240
XR 240 technology for fast action movies and sports by reducing blur caused by quick camera
movements, enhancing image sharpness, and overall creates a clearer picture.
Brilliant Full HD (1080p) picture quality for 2D & 3D
LED backlit for incredible contrast & slim design
X-Reality™ Engine for a clear, vivid, life-like picture
Smooth motion clarity with MotionFlow™ XR 240
Internet TV for widest variety of internet content
Enjoy incredible depth and a sharp, Full HD 1080p picture from the leader in 3D
Experience the next level of picture quality and contrast with Sony's Edge
Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the
See smooth and precise detail during fast-action scenes. Sony's Motionflow
55" Class (54.6" diag.) BRAVIA® EX720-Series LED LCD HDTV