Xerox 650 Overview page 6

Transactional, TransPromo and direct mail
Anything but ordinary:
transform your transactional
communications.
Take advantage of an enormous opportunity
to grow your business with business you
already have. You can transform the monthly
bills and statements you currently produce
into something special with our 650/1300™
Continuous Feed Printer. Better imaging and
output quality create better, more effective
communications. And this printer's high
speeds mean you can meet transactional's
no-excuses deadlines faster. It's an easy
and cost-effective way to increase sales
and revenue and accelerate payment and
collection for a wide range of industries.
Add promotional content to your bills and statements to increase your own sales
opportunities. Or sell white space to partners who want the chance to market
and sell to your customers.
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Our 650/1300 Continuous Feed Printer
is ideal for creating all of your trans -
actional, TransPromo and direct mail
communications because:
• It's fast, from process to print, with the
power to process data and images without
slowing the printer down.
• Your operators will find it extremely easy
to use and easy to master.
• Our powerful integrated controller supports
native IPDS ensuring fast and efficient
handling of mainframe data and high-
quality output including data-driven
graphics, personalization and more.
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• The integrity of your customers' data is
protected with print quality that enables
smaller bar codes, increased reliability
through page tracking/examination,
document sorting and more.
• We have the experience and tools, like
FreeFlow
VI Interpreter, to help you
®
transform your communications from
transactional to TransPromo.
• Choose from a broad range of media to
distinguish yourself in the market and
increase response rates.
• Add MicroText to your applications and
create characters as small as .6 point for
crisp and clean security printing.
• Print Correlation Marks to protect your
documents from being duplicated and
make every document one of a kind using
variable technology.
The rewards are continuous...
You can accelerate your productivity
with high-quality, high-volume, high-
speed monochrome. Our 650/1300
Continuous Feed Printer enables you
to do business-building applications
day after day, continuously! Talk to your
Xerox representative today to learn more.