Xerox 650 Overview page 3

Your business: evolving and growing
Transactional, TransPromo
and direct mail.
Our 650/1300™ Continuous Feed Printer makes
it easy for you to quickly produce high-volume,
time-critical applications. At the same time,
it gives you everything you need to add value
and deliver results for your customers.
• Boost response rates by adding
high-quality data-driven graphics to
bills and statements.
• Save print costs and reduce postal
fees by transforming standard transactional
documents into TransPromo communi-
cations. Turn those communications
into cost-effective sales tools by adding
personalized graphics, promotional offers
and marketing content.
• Implement cost-effective marketing
campaigns for your customers with
targeted and customized direct mail
pieces leveraging new and exciting media.
Publishing.
Our 650/1300 Continuous Feed Printer
makes quick work of publishing applications
without sacrificing image and output quality.
Whether it's a communication to thousands
of customers or a personalized newsletter
to high-frequency shoppers, you can deliver
your applications fast and efficiently, while
exceeding your customers' expectations with
output quality.
• Print documents that can be finished
more reliably in-line or off-line due to our
flash-fusing technology.
• Personalize text and graphic content
to capture attention and add value to
your communications.
• Deliver high-quality output on media
that gives your customers a competitive
advantage in their markets.
Books and manuals.
We have the right business model, the right
workflow tools and experience, and the right
technology to help you succeed in the digital
book printing business today.
• Deliver high-quality text and images in
a flat output sheet for the look and feel
authors, publishers and readers demand.
• Use Xerox FreeFlow Digital Workflow
® ®
Collection tools and resources to streamline
and optimize your workflow so that files are
prepared and delivered faster, with minimal
or no operator intervention.
• Rely on our tools and experienced people to
help you integrate our 650/1300 Continuous
Feed Printer with your digital cut-sheet
printers, as well as with your offset presses—
your print shop's agility will grow as a result.
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