Target Market - Dimplex Power Chef BPC-2007 Specifications

Target Market

PowerChef sears and cooks food fast and easy with mouth-watering results. Its
powerful and compact design makes it perfect for almost any location including
backyard decks and patios. Who would benefit from a PowerChef electric grill?
• Anyone who loves the taste of food cooked outdoors on a grill is a candidate owner
of a PowerChef electric grill.
• Anyone who has ever run out of propane in the middle of grilling will appreciate a
grill that simply plugs into the endless power supply of a standard household electric
outlet.
• Anyone who has wrenched their back struggling to get a heavy propane tank in
place under their grill will appreciate a grill that uses standard household electrical
current. Many seniors would be happy to be free of this hassle.
o In Canada, 18.7% of the population or 5,925,115 people are aged 60 years
and over.
• Anyone who is wary about explosive gases and the live flame of a conventional grill
will appreciate the safe electric alternative. Women seem to particularly mistrust the
volatile nature of outdoor grilling with gas.
o Across Canada, 12.7% of households or 1,132,290 households are headed
by women.
o Across Canada, there are 7,179,750 single, separated, divorced and widowed
females, representing 22.7% of the population.
• Anyone living in an apartment or condo that does not permit gas grills is a candidate
to own a PowerChef electric grill.
o Across Canada, 32.6% of families or 4,054,615 families live in apartments
and 5.6% of families or 696,498 families live in town homes.
• Anyone who has ever forgotten to flip their grilled food on time or left it too long and
ended up with a charred mess will appreciate the automated cooking program built
in to the PowerChef. It tells the user when to flip and when cooking is done.
• Anyone who has ever served food done too rare for their guests will appreciate the
sophisticated automatic control on the PowerChef that ensures perfect doneness
every time.
• Anyone who owns a propane grill that's more than a year old and the burner no
longer distributes gas consistently and should be replaced.
Source: Statistics Canada – Census 2006
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